Fermented

Chances are you have fermented products on your shelves, and for good reason, people want them. According to Packaged Facts, 53% of consumers are looking for bold flavors in food and 20% are seeking out international food.

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Paleo

For two years running, Paleo has topped Google’s most searched list for diets (1, 2) and it has frequently been boosted into the public eye by celebrity followers like golfer Phil Mickelson (3), and more recently, Republican presidential candidate Jeb Bush (4). With an estimated three million individuals who follow the Paleo diet (5), this passionate community of consumers and food companies is growing—the number of Paleo-positioned products rose by 178% in 2014 (5)—and doesn’t appear to be going away anytime soon.

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Traction. 2015 was the year natural products gained significant traction outside their core channels of distribution. Overall, natural and organic product sales grew a stunning 14.9%, adding $9.367 billion to total $72.4 billion in sales, and reaching 11.75% of total U.S. food store sales. Perhaps more noteworthy is this fact: total U.S. food store sales grew 3.1%, adding $19.1 billion; meaning natural and organic products growth made up nearly half (49%) of this number. At this rate, the natural products industry is on track to reach one-third of total food store sales within the next generation, or $500 billion of the then $1.5 trillion U.S. food store business.

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retailer survey

We know today’s shoppers love online shopping and the convenience of their local big-box store. But are they still drawn to independent natural products retailers?

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private label

What’s in a name? If it’s your own store brand, it’s everything. Or, it should be—especially now.  

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vegan food

There has hardly been a better time to eat as a vegan or vegetarian. Whether consumers are longtime followers, new converts or “flexitarians” dabbling in the meat or animal byproduct free lifestyle, they now have more foods and flavors to choose from.

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Some 25,000 industry members came together in Baltimore, MD, for the 30th annual Natural Products Expo East tradeshow and conference. This year’s event boasted 1,363 exhibiting companies, including 400 new brands that launched at the show. Here are four observations from the tradeshow from WholeFoods editors.

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Who inspires you?      

Who pushes this industry to be bigger and better each and every day?  

Whose creativity spurs innovation in others?

WholeFoods asked, and our readers responded. This inaugural listing of WholeFoods
Magazine Who’s Who honorees is the result.

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Sweetener

From freshly baked cupcakes to Grandma’s warm apple pie, some of our most favorite comfort foods fall into the “high in sugar” category. Could there be a better way?

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Non-GMO Update

On July 23rd, the House of Representatives voted to pass the Safe and Accurate Food Labeling Act of 2015 (H.R. 1599), advancing it along to the Senate with lightning speed.

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