News from industry food companies.

Traction. 2015 was the year natural products gained significant traction outside their core channels of distribution. Overall, natural and organic product sales grew a stunning 14.9%, adding $9.367 billion to total $72.4 billion in sales, and reaching 11.75% of total U.S. food store sales. Perhaps more noteworthy is this fact: total U.S. food store sales grew 3.1%, adding $19.1 billion; meaning natural and organic products growth made up nearly half (49%) of this number. At this rate, the natural products industry is on track to reach one-third of total food store sales within the next generation, or $500 billion of the then $1.5 trillion U.S. food store business.

trace mineralsTrace Minerals Research has added a TMRFIT Protein Bar in Peanut Butter with Goji Berries flavor to its TMRFIT SERIES line of sports nutrition products. This bar is cold-processed and made with only clean ingredients, including over 72% organic ingredients. It offers 20 grams of protein from milk protein and 10 grams of net carbohydrates.

goodbellyGoodBelly now offers Grab&Go probiotic drinks. The 15.2-oz. beverages incorporate Lactobacillus plantarum 299v (LP299V) for digestive health and come in three flavors:  Mango, Blueberry Acai and Tropical Green.
MSRP: $2.99.

vegan food

There has hardly been a better time to eat as a vegan or vegetarian. Whether consumers are longtime followers, new converts or “flexitarians” dabbling in the meat or animal byproduct free lifestyle, they now have more foods and flavors to choose from.

private label

What’s in a name? If it’s your own store brand, it’s everything. Or, it should be—especially now.  

Grocery & Health Articles

Familiarize yourself with the ins and outs of the natural and organic food industry with helpful, informative articles from WholeFoods Magazine. We concentrate on topics that help make natural products stores successful and savvy naturals shoppers happy.


Grocery News

Whether you own a store or manufacture foods or ingredients, staying up to date on the news and trends that matter most is a click away at Our health news shelves are stocked with the latest articles on the non-GMO movement, organic and fresh food trends, nutrition research, regulatory updates and more.


New Products

Our comprehensive features include information on new food and beverage trends developing across the country. Many new launches are exciting and innovative; but are they right for your store and clientele? Learn more in our features and product summaries.


Delicious Recipes

We love tasty food and we love healthy options, so naturally we are all about recipes that combine these two qualities. Our recipes page is the place to go for terrific coffee and latte instructions as well as recipes for pumpkin soup, stuffed mushrooms, cheesy potatoes and more.