World Organic and Licata Enterprises comprise two parts of the same company. World Organic is our brand with distinctive supplements, primarily Chlorophyll, Liquid Kelp, Silica, Liquid Supplements and many other specialty products. Licata Enterprises manufactures nearly 400 supplements for Private Label as well as its own five House Brands. In addition, the company custom manufactures tablets, capsules, softgels, liquids and powders, packaged or in bulk.
Their goal since 1959 has been to provide quality nutritional supplements and competitive prices. President Licata stated, “If I can’t make a high-quality product at a good price, I won’t do it.” An example he cited was whey protein powder. “Unless we would buy a truckload of whey protein, we could not be competitive, so we don’t do it. This just isn’t our market. However, we do buy thousands of kilograms of vitamin C and we’ll match quality and price with anyone.”
Licata Enterprises began in 1959 when Al Licata opened the first of a small chain of health food stores in San Pedro, California. Early on, he began a private label line for his stores and developed a number of custom formulas. Many of these custom formulas are now industry standards; imitation is the best form of flattery. These custom formulas became World Organic Corp in 1969 as he brought his brother Vincent to join him and share these products with health food stores nationwide.
No longer in retail, the Licata Enterprise Family of Companies, includes the World Organic brand sold through distributors and the Private Label and House Brands sold direct. The house brands in the full supplement line include Nature’s Concept and Setebaid (exclusively natural food stores), Vita-Vista (natural food and elsewhere), Nu-Vista (professionals) and the newest . . . Fiesta Nutricion (aimed at the Hispanic market).
Licata Enterprises and World Organic are poised for success in their next 50 years!
Key Market Areas
• Chlorophyll - Liquid, Capsule, Softgel
• Liquid Kelp
• Liquid Supplements
• Specialty Nutrition
• Private Label—full line, full time
• Five House Brands
• Digestive Aids
• Nutritional Oils
• Amino Acids
• Joint Nutrition
• Health & Beauty Aids
• Specialty Supplements
Major Product/Service Offerings
Best known as the premier provider of Chlorophyll and Green Foods, World Organic has much more to offer. Liquid Kelp is another top category seller. Products include a full-line of liquid supplements from multiple vitamins, trace minerals, liquid vitamins to Ferro-Tone, which is their liquid iron with herbs. In addition, unique products include Emu Relief with Celadrin Cream, Hyaluronic Acid 120 Complex, Mega Kleanse cleansing program and Prosta-Tec prostate formula.
World Organic’s Chlorophyll product lineup includes the best-selling Liquid Chlorophyll as well as a new 15:1 Concentrate in a 2-oz and a 4-oz dropper bottle. Chlorophyll is also produced in 60- and 100-mg capsules, a 50-mg softgel and a combination of chlorophyll with aloe in Chloro-Combo. The highest quality alfalfa leaves are used to extract World Organic chlorophyll. For those desiring an even lower price, the company will be offering another source of chlorophyll from mulberry grown in China—as many of their competitiors do. President Licata exclaims, “Watch for a new exciting product in the near future!”
The Licata Enterprise division stocks nearly 400 different food supplements. The in-stock products are available in both Private Label as well as one of five house brands. Custom formulation of tablets, capsules, liquids, softgels and powders is also a major part of the business.
Top Sellers / Unique Products
• Psyllium Husk USP grade • Liquid Cal Mag Zinc
• Prosta-Power prostate formula • Suprema-C Complex
• Magna Vision • Phyto-Pak multiple
• The One multiple • Hyaluronic Acid 120 Complex
• Ultra Fat Solve • Toto-Zymes joint enzymes
• Magna-Dophilus • Natural Source Vitamin E
• Multi-Greens Powder • Betaine HCL Pepsin
• MagnaGar 6000 Odorless Garlic • Omega-3 Fish Oils
The newest products offered include:
Magna-Vision: Softgel vision formula with Astaxanthin, Bilberry, Lutein, Zeaxanthin and more
Magna-Gar 5000 Odorless Garlic: High-potency allicin potential garlic capsules
PheMaleS Pak: Special pak-a-day for unique women’s needs
Zinc 50 mg Capsules
Magna Omega-3 Softgels: high-potency omega-3 fish oils
L-Citrulline 750 mg Capsules
Vitamin D 5000 IU softgels
Triple Amino Capsules
Men’s Pak multiple
Women’s Pak multiple
World Organic Corp / Licata Enterprises
Published in WholeFoods Magazine, November 2011