sleeping woman

If you’ve memorized the location of every crack and crevice on your bedroom ceiling, you may be one of the millions of Americans who has a sleeping problem. Be it minor or severe, the consequences of sleep deprivation are more than just a nuisance.

Last month, we chatted with Sheldon Zerden about his new book, The Cholesterol Paradigm: The Greatest Health Scam of the Century. We discussed many of the fallacies of the Cholesterol Diet–Heart Hypothesis including four lines of evidence; any one of which is sufficient to disprove the cholesterol theory.

January seems a particularly good time to resolve to improve your business. On the heels of the Great Recession and at the start of a new decade, you may be more ready for change than ever. Here’s what I’ve learned from successful independent natural products retailers around the country.

Should 2009 be forgot and never brought to mind, like the days of Auld Lang Syne?

Green Tea

Civilizations from around the world have been enjoying tea for the past 5,000 years or more. Teas aren’t just soothing beverages, though. Several varieties also boast a therapeutic side to them. Green tea, for example, has been known to have several health benefits, many of which have been the topic of much research in recent years alone.

Many people are still being taught by those with vested interests that eating cholesterol will cause heart disease. Some people may be shocked to learn that there are more than a dozen better indicators of artery and heart disease risk than blood cholesterol levels. I have often referred to the “Cholesterol Myth” and “Cholesterolphobia” in this column. As Dr. Stephen Sinatra has pointed out in this column many times, “the broken record of cholesterol keeps playing in the Dark Age of medicine.” It’s time to point out the facts, and fortunately, a new book by Sheldon Zerden does just that—point out the facts. The Cholesterol Paradigm: The Greatest Health Scam of the Century by Sheldon Zerden is scheduled for publication in December 2009 by Benelos LLC. However, a lot of people don’t want to be confused by the facts when it is so obvious that food cholesterol results in arterial deposits of cholesterol—or at least they think so. We will examine the facts in the next two columns.

Pungent aromas, bold tastes and festive colors; with spices, there is no shortage of flavors and they can also offer a plethora of health benefits, too. The good news is that your customers may not have to go farther than their own spice racks to find some of the healthiest options. Read further as we explore a smattering of spices, their medicinal properties and how they can improve the health of your customers.

Many may be spared from cancer if they are informed of selenium’s role in preventing cancer. Unfortunately, the U.S. Food and Drug Administration (FDA) regulations make it difficult to inform people of this health benefit. The biochemistry of selenium is different from other nutrients, which makes it difficult for many to understand. With all due respect, this apparently includes our good friends at the FDA, who write health claims opinions.

Jay Jacobowitz

Most independent natural products retailers today are losing customers faster than they can replace them. This is the opposite of our history. Throughout the 1970s, ‘80s and well into the ‘90s, natural products retailers held an exclusive—if only because conventional grocers didn’t want or need natural products. This limited availability of natural products forced shoppers who wanted natural foods to travel to local, and sometimes not-so-local, natural products specialty stores.