What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

If your store is interested in being included in our What’s Selling Column, e-mail: maxinebogle@wfcinc.com

Midwest: The Sunspot Natural Market, Kokomo, IN (5,000 ft²)

SUPPLEMENTS: Brownwood Acres, CherryFlax 60 soft gels; Solgar, No. 7 & 90 V Caps; New Chapter, Bone Strength Take Care

FOOD: Dr. Bronner’s, Coconut Oil; Pacific Foods, Organic Chicken Bone Broth; Bragg Live Foods, Apple Cider Vinegar

HABA: NutraMarks, Health From the Sun, My-Grastick; Boericke & Tafel, Arniflora Gel; Better Essentials, 100% Therapeutic Frankincense Oil

BEVERAGES: Eternal Water, 1.5 Lit.; Biotta, Beet Root Juice; Rebbl, Reishi Chocolate Super Herb Elixir

UP & COMING: Ancient Nutrition, Bone Broth Protein; MyPainAway, Sports Cream; GT’s, Synergy Organic Kombucha

Northeast: Rhubarb’s Market, Lancaster, PA (3,300 ft²)

SUPPLEMENTS: New Chapter, Turmeric Force; Natural Vitality, Natural Calm; Peaceful Planet, Pea Protein

FOOD: Field Roast, Chao Vegan Cheese; RX Bars, All Flavors; Good Health, Avocado Oil Chips

HABA: Dr. Bronner’s, Toothpaste; Seventh Generation, Liquid Soaps; Aura Cacia, Essential Oils

BEVERAGES: LaCroix, Sparkling Waters; C2O, Coconut Water; Califia Farms, Almond Milks

UP & COMING: One Degree, Sprouted Granolas; Daiya, Dressings; Hydro Flask, Bottles

Southeast: Herbs & More, Danville, VA (900 ft²)

SUPPLEMENTS: Nature’s Sunshine, Full Line; NOW Foods, Full Line; Nutraceutical, Solaray Line; Twinlab, Alvita Teas

FOOD: NOW Foods, Full Line; Bragg Live Foods, Full Line; Gluten Free Products

HABA: Aura Cacia, Essential Oils; derma e, Full Line; Thai Deodorant Stones, Full Line

BEVERAGES: Aloe Vera Juices; Dynamic Health Labs, Juices

UP & COMING: Herb Shop, Skinny Magic; Herbal Male Sexual Support

Northwest: Wealth of Health, Idaho Falls, ID (4,500 ft²)

SUPPLEMENTS: EuroPharma, Terry Naturally Curamin; EuroPharma, Terry Naturally Curamed; Nordic Naturals, Ultimate Omega

FOOD: Nature’s Way, Coconut Oil; Bob’s Red Mill, Full Line; Food for Life, Ezekiel 4:9

HABA: Mineral Fusion, Full Line; Sundial Brands, Nubian Heritage Hair Line; MyChelle, Full Line

BEVERAGES: Zevia, Full Line; C2O, Coconut Water; Cadia, Apple Juice

UP & COMING: Green Vibrance; Sovereign Silver; EuroPharma, Terry Naturally Bacteril

Southwest: Betsy’s Health Foods, Houston, TX (999 ft²)

SUPPLEMENTS: Bluebonnet Nutrition Corp., Super Earth Multivitamin Liquid; Nature’s Way, Optima 35 Billion; New Chapter, Wholemega

FOOD: Follow Your Heart, VeganEgg; Epic Bar, Pulled Pork Pineapple; Purely Elizabeth, Ancient Grain Oatmeal

HABA: Mother’s Special Blend, Skin Toning Oil; Aubrey Organics, Full Line; Himalaya Herbal Healthcare, Botanique Neem and Pomegranate Toothpaste

BEVERAGES: Banana Wave, Banana Milk; We Grow Water, Watermelon Water; Orgain, Organic Protein Almond Milk

UP & COMING: Dynamic Health Liquids, Full Line; Country Life Vitamins, Vegan Vitamin D3 Gummies; Bluebonnet Nutrition Corp., Targeted Choice Wellness Support

West: Ultimate Discount Health, Pahrump, NV (11,000 ft²)

SUPPLEMENTS: NOW Foods, Potassium Magnesium; NOW Foods, Black Cherry Caps; Trace Minerals, Power Paks

FOOD: NOW Foods, Garlic Sesame Sticks; Prince of Peace, Ginger Candy; East Wind, Cashew Butter

HABA: Organic Fuji, Lotions; derma e, Anti-Wrinkle Vitamin A Retinyl; South of France, Bar Soap

BEVERAGES: Zevia, All Flavors

UP & COMING: Equitec, Tumericle Powder for Livestock/Pets; Beauty Without Cruelty, Shampoos; Nature’s Way, Alive! Women’s 50+

Published in WholeFoods Magazine October 2016