My wife, Barbara, was raised in a magical mushroom land in southeastern Pennsylvania between Kennett Square and Lancaster. I vividly remember the stimulation of my olfactory system as I drove through the lands neighboring Kaolin where mushroom soils and fertilizers were produced.

“It’s not what you don’t know that kills you, it’s what you know for sure that ain’t true.” How many of us have heard this truism by Mark Twain many a time and nodded our heads in agreement? Well, it certainly applies to business.

This issue of WholeFoods has been on my mind for months. It’s WholeFoods Magazine’s 30th anniversary of ownership under the Wainer Family, and I wanted to make the coverage special.

If you’ve read about weight loss recently, chances are you’ve come across green coffee bean extract. Brought into the spotlight by physician and TV show host Dr. Oz, green coffee bean extract is hailed as one of the better and safer weight-loss supplements on the market today. But did you know research has shown it to be useful in other areas of health, too?

How can parents learn what they need to know about the most common and worrisome issues of infancy and early childhood, including colic, diarrhea, feeding problems, ear infections, colds, flu, fever, allergies and over-the-counter drugs? How can they learn about the nutrients their toddlers need? Much of the information available online and even from “official” sources is questionable. Fortunately, pediatrician Ralph K. Campbell, M.D., and nutritionist/educator Andrew W. Saul, Ph.D., have published a new book that helps address these problems.

A Brief History
In June of 2002, H.J. Heinz Co. introduced the first organic ketchup by a mainstream, mass market food producer. Up until that time, only then-niche organic brands such as Muir Glen, Walnut Acres and the private label line of supernatural retailer, Austin, TX-based Whole Foods Markets, had risked venturing into the small but fast-growing branded organic foods segment. Around this time, conventional supermarkets were in various stages of toe-dipping into the natural and organic waters, expanding and then shrinking shelf space for the products depending on their stomach for risk. By 2003, the U.S. had entered a recession—mild by comparison to the Great Recession of 2007–2009—which caused a slowdown in sales of natural and organic foods within these traditional supermarkets.

The thing I hate most about visiting the doctor is being reduced to a number. In the race to get to the next patient, far too many physicians scan the “high” or “low” column of a lab report, not even caring to look at the numbers within the range or consider other factors that affect a patient’s health. Instead, they swiftly move to the prescription pad faster than you can say, “Take two, and call me in the morning.”

Savvy shoppers are always looking to get the most “bang for their buck,” even when it comes to their dietary supplements. Green foods, with their wide variety of benefits ranging from fighting bad breath to acting as anticarcinogens, are some of nature’s best multitaskers.

Last month, we began a discussion about the many health benefits of Pycnogenol with Frank Schönlau, Ph.D., scientific director of Horphag Research (distributor of Pycnogenol). He joins us again this month to highlight some more exciting research about how Pycnogenol supports cardiovascular health, women’s health, skincare and more.