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Consumers have never before had such a wide array of organic food and products to choose from.  Sales of organic products are increasing at or near double digits annually.  But despite these successes, research reveals significant consumer confusion about organic benefits. We've all seen the misleading headlines: organic can't feed the world; it's not worth the cost.  Most often, these confusions are fueled by myths that downplay the health, social and economic benefits of organic food and fiber. Now it's time to present the facts.

Paper or plastic? Or, neither? Decisions about which shopping bags to use or which canteen to buy make a difference—make the eco-friendly choice.

Former Arkansas Governor and 2007 Natural Products Association (NPA) Keynote Speaker Mike Huckabee continues to stress the need for Americans to improve their lifestyle. I chatted with Governor Huckabee at the 2007 NPA convention and again this year. Huckabee, an avid supporter of dietary supplements, still wants to give citizens more control over their own health care choices.

If you were to close your store tomorrow, what would your customers miss most? I ask the question to help you pinpoint what makes your store different from your competitors.

Whole Foods Market has been aggressively trying to shake the “Whole Paycheck” reputation for years, but a recent tweet by a faithful shopper may have set the chain back a few steps back in this endeavor.

The questions I get most frequently, and my answers to them.

A recent report on organic food and beverage shoppers suggests that there has been a growing distrust and discounting of organic certification over the past few years. So, we would like to take a moment to voice our support for our certified organic farmers and to acknowledge their significant achievements.

During the past several columns, we have discussed the greatly unappreciated role of magnesium in health with Andrea Rosanoff, Ph.D. This month, we will conclude the series in which Dr. Rosanoff has been so helpful by considering a few more special health situations and then summarizing magnesium needs, calcium–magnesium balance and briefly reviewing magnesium’s role in health.