merchandising insights

Sometimes the things you can't see matter most.

In many households, children’s health is practically on life support. The heart rate slows a little more with each passing day as fruit punch and French fries comprise kids’ daily allowance of fruits and vegetables. For some optimists, a bill that recently passed the Senate jolted this nutrition flat-liner to a healthy pace. To me, though, it’s just putting a small Band-Aid on a major problem.

Fill in the blank: Tens of thousands of kids can benefit from ____________. Did you say vitamins? Exercise? Nutritious meals, perhaps? Well, if you were on the panel of doctors who published a piece in Pediatrics last month, your answer would have been “drugs.” Surprised? Sadly, I’m not.

As a mother, you want to keep your little ones as healthy as possible. So, why not show how dedicated you are to their well-being by using the safest and purest baby products possible?

Do all omega-3 fatty acids provide heart benefits? Does the ratio of EPA to DHA matter? Is EPA good for the heart while DHA is good for the brain? Does it matter if EPA and DHA are present as free fatty acids, triglycerides or ethyl esters? Several misconceptions have arisen over the years and some readers may be surprised at the answers to these questions.

On June 10th, President Barack Obama issued an Executive Order creating the “National Prevention, Health Promotion, and Public Health Council.” Obviously, the authors of this Order have never heard of the Law of Unintended Consequences...

vitamin connection

Last month, we chatted with Dr. Jørn Dyerberg about his major health discovery of omega-3 fatty acids in human health. While that part of the interview with Dr. Dyerberg was in press, another major confirming study was published that should be noted...


Answer for today’s Daily Double: This yellow–green fruit is about the size of a lemon, has a bitter taste and has six vertical stripes around its rounded shape. It also contains more potent antioxidants than vitamin C, and may reduce the effects of arthritis and osteoporosis as well as lower cholesterol. The answer to this Jeopardy! question: What is Amla?

merchandising insights

Senator Herb Kohl (D-WI), chairman of the Senate Special Committee on Aging, held a hearing May 26, 2010, on the marketing and manufacturing of dietary supplements. The original intent of the hearing was to find and expose dangerous levels of contaminants in supplements.