Welcome to the 2016 WholeFoods Magazine Source Directory, the largest and most comprehensive print/online directory of information in the natural products industry.

Jonny Bowden

In anticipation of my upcoming free Truth About Fat Loss Summit—(which, by the way, is going to be AWESOME)—I decided to put together a dream “reading list.”

These are books that I think are really important and have changed the national dialogue about health and nutrition.

Adam Goodman. NPA East

Many (many) years ago I began my career in this industry as a retail manager. The fact that the chain (once among the largest) I worked for is no longer in business, should tell a lot about the changing retail landscape we live in today. Change certainly can be scary, but it doesn’t have to be fatal.

consumer bulletin

You’re at the grocery store and remember you need cleaning products. You’re drawn to the earth-toned bottles. Must be environmentally friendly, right? But, two discrete, yet alarming statements on the bottle of stain remover catch your eye. “May be fatal or cause permanent damage” and “Will penetrate skin and attack underlying tissues and bone.” Are you sure you still want to use that?

vitamin connection

Once upon a time, in this vast land of ours, it was not known that people needed a vital compound in food that would later be called “vitamin E.” Then, scientists discovered this life-enabling compound, determined it was dietary essential for humans and learned everything that needed to be known about it. And, everyone lived happily and healthily ever after. Wait a minute. That’s a fairy tale. That’s not what has happened at all.

Legal Tips

It’s tax time and you very diligently submit your tax return to the Internal Revenue Service (IRS). Of course, being the diligent person that you are, you quite properly expect a tax refund from the IRS because you have paid more than your share of taxes on your income. Yet when the mail arrives, you get a nasty shock. There is no refund check in the IRS envelope addressed to you. Instead, there is a short notice letting you know that you have already filed and the refund was paid out to you.

It has been two days since my plane landed in New Jersey from California, and I’m still exhausted. I, like a huge majority of WholeFoods readers, attended Natural Products Expo West, the largest and arguably most influential tradeshow in the natural products industry. It’s the event that can make or break new brands, help industry veterans forge meaningful connections and fuel the minds of attendees with fresh ideas for months to come.

Jonny Bowden

Having just returned from the trade show Expo West—that Roman orgy of “natural” food products put on annually at the Anaheim Convention Center—I feel compelled to take on a subject that was very much on my mind as I surveyed the thousands of products on display: the utter BS that you see on labels. Sadly, this includes many “natural” foods and supplements.

karen howard organic natural health association

The Organic & Natural Health Association is taking a proactive approach, launching a consumer education campaign and nutrient research agenda, starting with peer-reviewed, published research on the power of vitamin D.