Eureka!, we thought. We had a great idea on our hands: a brand new way for the industry to access key information at its fingertips. We brainstormed, interviewed vendors (and more vendors), hammered out the fine details and away we went into the brave new world of product development. Now, over a year later, we are pleased to bring you:
I thought I was prepared. Like most New Jerseyans, my husband and I had been following news of Hurricane Sandy and did everything we could to meet her head on. The patio furniture was secured, an über-load of clothing was laundered, the bare essentials were stockpiled, ice packs were in the freezer, and food that could be eaten cold was prepared.
If you believe the hype surrounding September’s big organic story, you might buy into the mentality that organic is nothing more than an expensive gimmick. In my view, the charged headlines only give us another reason not to believe everything we hear or read.
Even if you’re not a huge sports fan, it’s hard not to get immersed in the Olympic Games. How could you not be in awe of Team USA with the Fab Five gymnasts, the Dream Team (version 6.0) and the “The Greatest Swimmer of All Time” to root for? In typical American style, we sent the best of the best and they did us proud with their impressive performances. These athletes are models of determination, strength and talent.
Is it always the Big Guys who win? Not if you ask Rudy Ruettiger, who dreamed of playing on Notre Dame’s prestigious football team as a defensive end. The odds were stacked against him. Not only did his slight stature (just 5’ 6”, 165 lbs) put him at a severe disadvantage, but his learning disability made getting the grades required for admission a huge challenge. Nonetheless, Rudy kept his eye on the prize. He worked hard, transferred to the university and earned a walk-on spot on the practice squad.
While you may have answered “No way!” to the snob question, some recent articles say otherwise about organic shoppers. Check this out. The May 15, 2012 online issue of Social Psychological and Personality Science published a study by Kendall J. Eskine, Ph.D., psychology professor at Loyola University New Orleans, suggesting that choosing organic foods actually affects people’s moral behavior (1). And, it’s not for the better.
No one wants to receive a warning letter from the U.S. Food and Drug Administration (FDA). But, the fact of the matter is that they are a normal part of how many industries, including ours, are regulated.
If you’re a veteran of Natural Products Expo West, you know attendees are looking for samples, special show pricing and product information. But perhaps another motivation for Expo West attendance could surpass the urge to stockpile these three resources: finding exciting, new products.