They say it takes all kinds to make the world go round. This goes especially for the natural and organic industry, which is filled with diverse characters, each with a unique niche. Whether they’re wearing crazy hats, lab coats, hemp shoes or business suits, together, they form a community. Make that a varied, but passionate and strong community that works together to bring health and wellness to families throughout the nation and across the globe.

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December and January aren’t just times for celebrating and making resolutions; these months are prime time for predicting the happenings of the coming year.

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Eureka!, we thought. We had a great idea on our hands: a brand new way for the industry to access key information at its fingertips. We brainstormed, interviewed vendors (and more vendors), hammered out the fine details and away we went into the brave new world of product development. Now, over a year later, we are pleased to bring you:

The WholeFoods Source Book Online
http://directory.wholefoodsmagazine.com

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How did you feel after you learned California’s Proposition 37 (which would have been the first state requirement to label genetically modified organisms, or GMOs) failed?

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I thought I was prepared. Like most New Jerseyans, my husband and I had been following news of Hurricane Sandy and did everything we could to meet her head on. The patio furniture was secured, an über-load of clothing was laundered, the bare essentials were stockpiled, ice packs were in the freezer, and food that could be eaten cold was prepared.

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If you believe the hype surrounding September’s big organic story, you might buy into the mentality that organic is nothing more than an expensive gimmick. In my view, the charged headlines only give us another reason not to believe everything we hear or read.

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Even if you’re not a huge sports fan, it’s hard not to get immersed in the Olympic Games. How could you not be in awe of Team USA with the Fab Five gymnasts, the Dream Team (version 6.0) and the “The Greatest Swimmer of All Time” to root for?  In typical American style, we sent the best of the best and they did us proud with their impressive performances. These athletes are models of determination, strength and talent.

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Is it always the Big Guys who win? Not if you ask Rudy Ruettiger, who dreamed of playing on Notre Dame’s prestigious football team as a defensive end. The odds were stacked against him. Not only did his slight stature (just 5’ 6”, 165 lbs) put him at a severe disadvantage, but his learning disability made getting the grades required for admission a huge challenge. Nonetheless, Rudy kept his eye on the prize. He worked hard, transferred to the university and earned a walk-on spot on the practice squad.

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While you may have answered “No way!” to the snob question, some recent articles say otherwise about organic shoppers. Check this out. The May 15, 2012 online issue of Social Psychological and Personality Science published a study by Kendall J. Eskine, Ph.D., psychology professor at Loyola University New Orleans, suggesting that choosing organic foods actually affects people’s moral behavior (1). And, it’s not for the better.

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No one wants to receive a warning letter from the U.S. Food and Drug Administration (FDA). But, the fact of the matter is that they are a normal part of how many industries, including ours, are regulated.

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