Whole Foods Market has been aggressively trying to shake the “Whole Paycheck” reputation for years, but a recent tweet by a faithful shopper may have set the chain back a few steps back in this endeavor.
The June sun has delivered scorching heat to this industry. Two early summer trips here at WholeFoods showed me, however, that there may be some important ways to beat the heat and let the industry shine through—if we take advantage.
The way human beings behave in groups is truly fascinating. For millennia, humans have lived together, eaten together, raised our young together and suffered losses together. As much as we may applaud individuality, as humans, we’re compelled to feel that there’s strength and comfort in numbers.
Give and take in just the right balance makes everything to work out for the best. Too bad the mainstream food industry hasn’t learned anything about balance, and keeps trying to tip the scale toward an unhealthy diet.
Jam-packed lanes. Backups forcing long lines of people to inch forward at a snail’s pace. Rubber-necking at something surprising on the sidelines. Nope, I’m not talking about my typical commute on New Jersey’s notoriously crowded highways. I’m describing the busiest aisles of Natural Products Expo West 2015, held March 5–8 in sunny Anaheim, CA.
I was driving to the office one Tuesday morning when I heard a news report that ended up occupying my attention for the week to come. Results from DNA testing of herbal supplements—requested by New York’s attorney general Eric Schneiderman—painted a dark picture of the supplement industry. Several store brand products had reportedly failed identity tests by including ingredients in the formulas that weren’t supposed to be there and by leaving out important active herbal ingredients. The commentator implied in a mocking tone that companies had tried to circumvent those “pesky DNA tests.”