Welcome to the 2016 WholeFoods Magazine Source Directory, the largest and most comprehensive print/online directory of information in the natural products industry.

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It has been two days since my plane landed in New Jersey from California, and I’m still exhausted. I, like a huge majority of WholeFoods readers, attended Natural Products Expo West, the largest and arguably most influential tradeshow in the natural products industry. It’s the event that can make or break new brands, help industry veterans forge meaningful connections and fuel the minds of attendees with fresh ideas for months to come.

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Editorial

I’m no product formulator, but I bet it’s pretty common to say, every so often, “Hey, what the Joneses are doing down the street is pretty smart. Let’s try to do it, too.” Copycat products are launched all the time, and it’s usually not remarkable. Unless, the second-string player in the game had previously called foul—very loudly—on an all-star member of the team.

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editorial

In elementary school, children learn that Americans have a government that is run for the people by the people. By adolescence, most of us were pretty surprised to learn the staggering reality that money and politics have a huge say in how the world is run. Apparently, even rules about what we eat are fair game for influence by those with deep pockets.

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editorial Kaylynn Chiarello-Ebner

Choosing this year’s Person of the Year was no easy task. Readers put several good names on our radar, but in the end, we went with the person whose name was on the tip of everyone’s tongue throughout 2015: New York Attorney General (NYAG) Eric Schneiderman.

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An industry-led initiative to self-regulate is a powerful tool in reinforcing consumer trust by creating transparency. 

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The problem is one really cannot grow without breaking the mold and taking risks, no matter how uncomfortable it may feel to walk straight into the deep, dark unknown.

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editorial

Why is it so difficult to convince some people that multivitamins are a worthwhile part of the kids’ health package?

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Whole Foods Market has been aggressively trying to shake the “Whole Paycheck” reputation for years, but a recent tweet by a faithful shopper may have set the chain back a few steps back in this endeavor.

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The June sun has delivered scorching heat to this industry. Two early summer trips here at WholeFoods showed me, however, that there may be some important ways to beat the heat and let the industry shine through—if we take advantage.

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