The purpose of our health and nutrition articles is to inform natural product retailers and suppliers about the latest natural product and dietary supplement news, so they can take advantage of new opportunities and improve their businesses. Our magazine provides important information regarding the industry's new and emerging product categories, plus the science behind key dietary supplements.

Vitamin Connection

A Better Understanding of Vitamin E

We have been chatting with Maret Traber, Ph.D., about her research on the basics of vitamin E function and now we can move on...
eye health

A Focused Vision on Eye Health

Clear, central vision is essential for everyday life. However, with age, vision loss becomes a common issue. One concern is the development of age-related...
Merchandising Insights

Emotional Value

With the Internet putting extreme pressure on the way you’ve always done business, it’s easy to feel helpless. First, take a moment to console...
Karen Howard, Organic & Natural Health Association, GMO Labeling Act

From “Dark Act” to “Disappearing Act”

The GMO Labeling Act legislation is now federal law. It seemingly defies every criticism that our do-nothing-Congress is gridlocked and unable to pass legislation...

10 Forgotten Superfoods (that Nobody Talks About!)

It seems like every few months someone discovers some new superfood from the rainforest, the health benefits of which are said to eclipse any...
Gluten free

Gluten and Specialty Diets: Science and Solutions

Editor's Note: With consumers' increased interest in foods for sensitive diets, WholeFoods Magazine is debuting an online column about  Gluten and Specialty Diets: Science and Solutions, written...
consumer bulletin

Up-and-Coming Kitchen Spices

When thinking about spices, the first thoughts that come to mind are bright colors, strong aromas and a distinctive tastes. But, the same spices...
What's Selling

What’s Selling: August 2016

What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from...
vitamin E

A Better Understanding of Vitamin E

The U.S. Food and Drug Administration (FDA) has now followed through on the 2000 DRI for vitamin E that we have been discussing with...

For the Love of Retailing

I was recently shopping at one of my favorite independent natural products stores, and the manager told me an incredible story that I’ve been...