It would take at least a slim volume to provide you with all of the necessary nuances of preparing your own trademark application. An article can hardly do it justice, so if you want to protect your trademark and feel uncomfortable about doing it yourself, consult with an attorney qualified in trademark matters and have that attorney prepare and file your application. If, on the other hand, you want to protect a trademark you created through a Federal trademark registration (valid in all 50 states and territories), and feel that you could handle an online form, then, here is your brief guide.

In today’s natural products industry, some say it is the best of times, and others, the worst of times.

Last month, we discussed with Dr. Robert Smith how the media distorted a questionable observational study with multivitamins. Just as scientists were setting the record straight about that study, a vitamin E study captured headlines. Fortunately, Andrew W. Saul, Ph.D., quickly distributed accurate information through the Orthomolecular Medicine News Service (OMNS). Dr. Saul was kind enough to further discuss vitamin E and the recent report with us.

Were you like the millions of Americans who rang in the New Year by making a resolution for 2012? Funny thing about those resolutions. They rarely make it to the spring. Here’s a resolution I challenge you to keep: Get to know that person staring back at you in the mirror a little better.