2017 WholeFoods Magazine 39th Annual Retailer Survey Overview

In 2016, the natural products industry continued to grow and make headlines. The U.S. Food and Drug Administration (FDA) created the Office of Dietary...

WholeFoods’ Natural Products Forecast 2017

Just as our country is experiencing — and will continue to experience — a lot of changes in the next year, so is the...

Why Aloe Vera, and How?

Aloe vera is a popular category, well known for its topical applications but more recently gaining popularity as a beverage, with brands of aloe...

Notes on the 2017 Retail Insights Universe For Natural and Organic Sales

Total natural organic sales climbed $2.78 billion in 2016, or 3.8 percent, to $75.2 billion from $72.4 billion, and now account for 11.56 percent...
person of the year

2016 Person of the Year: Cara Welch, Ph.D. Senior Advisor for FDA’s...

When it was announced that the U.S. Food and Drug Administration (FDA) was releasing its latest Draft Guidance of New Dietary Ingredient (NDI) Notifications,...

Taking Private Public

Americans love to shop—they love to eat and they love to be active. What’s more, they love to save money. And more and more...

Bacterial Jack of All Trades

Probiotics are well known throughout the natural products realm for supporting digestive health and immunity, but many shoppers may not be aware of the...
protein

The Best “Whey” to Nutrition

Protein seems to be the latest sweetheart in nutrition and dieting; in recent years, we have all been bombarded with ads for high-protein snacks...
Who's Who

Who’s Who of Manufacturers and Suppliers

Justin Farmer and Ken Whitman: The Complete Wellness Package A digital magazine, a top-selling supplements line, a soil remineralization program, tons of support for non-profits…it’s...
blood sugar

Target: Blood Sugar Health

Did you know that more than 29 million Americans have diabetes (1)? That’s more than 9% of the total population. The numbers climb every...

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