6 Steps for Starting a Successful Dietary Supplement Line

Step 1: Define Your Target Customer When I talk to new entrepreneurs, one of the most common oversights they make is being unable to link...
Tip of the Month

Why Retailers Should Consider Making a Mobile App

Specials, prices and promotions are available to customers at the click of a button. This means the promotions you are working hard to push...

Ready for Gen Z?

When the Baby Boom generation was born, between 1946 and 1964, those of ethnic background made up 28% of the U.S. population. By 1997,...
film

How To Use a Conscious Film as a Marketing Tool

Natural shoppers—whether they are tree-hugging greenies, health fanatics, nutrition nuts (in a good way) fitness enthusiasts or youth obsessed—are usually people who have a...
Tip of the Month

Un-Amazon-able

Not all retail stores are under pressure. One new chain is expanding. Based on a successful formula, the chain plans to add 100 new...
Tip of the Month

Tip of the Month: Six Ways to Green-Up Your Store

Going green is all the rage right now, but many business owners question whether it is possible to do so without a large investment....

Trust and Discrimination

We have a hard time trusting our institutions, and breaches seem to occur frequently and everywhere. We must have multiple layers of protective filters...

Friendship Groups, Not Focus Groups

Do you practice effective empathy in your store? Maybe you should, according to an Expo West educational session given by Alyssa D’Arienzo Toro, senior...

What Is A Shopping “Experience”?

On its surface, shopping appears to be a perfunctory, repetitive routine that fills a need. Certain stores meet this expectation. If I am shopping...

Should You Pay for Social Media Ads?

Paying for social media promotion has been a recent trend for businesses of all sizes. Here are a few things that are important to know before considering paying for advertisements on social media.

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