Trust and Discrimination

We have a hard time trusting our institutions, and breaches seem to occur frequently and everywhere. We must have multiple layers of protective filters...

Friendship Groups, Not Focus Groups

Do you practice effective empathy in your store? Maybe you should, according to an Expo West educational session given by Alyssa D’Arienzo Toro, senior...

What Is A Shopping “Experience”?

On its surface, shopping appears to be a perfunctory, repetitive routine that fills a need. Certain stores meet this expectation. If I am shopping...

Should You Pay for Social Media Ads?

Paying for social media promotion has been a recent trend for businesses of all sizes. Here are a few things that are important to know before considering paying for advertisements on social media.

Warm Fuzzies

In my early days in natural foods wholesaling, when we were making sales calls on small but rapidly growing independent natural products stores, we...

Welcome to the New Age!

We have arrived at time when customer service has taken to the Internet and is a pivotal tool in how business is done. Most...

A Rising Tide

Beginning on page 18 of this issue, you’ll find the “2015 WholeFoods Magazine Retailer Survey Overview,” now in its 38th year. Fresh perishable food...

Being Social Media Specific

To post or not to post? That is the question. The answer? Post (specifically). After investing time and effort in your business’ social media strategy,...

The Flower Trough

It’s getting harder to make your store stand out in the crowded natural organic marketplace. If you honestly assess your competition, you will likely...

How to Secure Media Coverage of Your Next Event

You’re preparing for your next big in-store event. You’ve passed out flyers, posted the news on social media and secured signage. Until the event...

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