WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry. The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

February 2017

February Digital Issue Editorial Nutricosmetics Heart Health Ancient and Sprouted Grains HABA Counter: Feminine Hygiene and Sexual Health Supplement Highlights: Astaxanthin Legal Tips ...

January 2017

January Digital Issue Editorial 39th Annual WholeFoods Magazine Retailer Survey Overview WholeFoods' Natural Products Forecast 2017 Culinary Oils Supplement Highlights: Aloe Vera Consumer...

December 2016

December Digital Issue Changing of the Guard 2016 Person of the Year Private Label Plant-based Food Product Profile: Buried Treasure Liquid Nutrients New...

November 2016

November Digital Edition Who's Who of Manufacturers and Suppiers Blood Sugar Immune Health Sweeteners Product Profile: Natural Factors Supplement Highlights: Protein Merchandising Insights ...

October 2016

October Digital Issue Editorial Raw Material World Secrets for Picking the Perfect Manufacturing Partner Powder Play Pack Wisely Supplement Highlights: Men's Health Vitamin...
WholeFoods Magazine

September 2016

September 2016 Digital Issue Editorial Addressing Women's Top Health Concerns "Free" Rein in Pantry Key Updates in Sports Nutrition In Pursuit of Beauty ...
WholeFoods Magazine

August 2016

August Digital Issue Editorial Nurturing Little Seedlings Marine Oils Press Onward What's Your Function? Supplement Highlights: Sleep Support HABA Counter: Anti-Aging Angle Vitamin...
WholeFoods Magazine

July 2016

July Digital Issue Editorial PCC Natural Markets: 2016 Retailer of the Year Prepped and Ready to Go Synergy in the Bone Health Aisle Planting...