HABA - Health And Beauty Aids

HABA - Health And Beauty Aids

Beauty is only skin deep, but good health runs through and through. Make sure you are providing your shoppers with the nourishing, natural skin care and hair care products they deserve. WholeFoodsMagazine.com and our personal care and health news articles are here to keep you informed about the important HABA market.



Wally’s Natural recently undated its candles with a jagged edge for easy lighting, a suggested stop burn line and an integrated no-drip filter to...
HABA trends

In Pursuit of Beauty

Personal care products are not always a breeze to sell. Shoppers need instructions for use (often custom for their lifestyle), products need to marry...

Environmental Working Group Verified Program Expands

Washington, D.C.—As of June 2016, the Environmental Working Group EWG Verified program expanded to 252 products including lipsticks and glosses, blushes, eye makeup, skin care...
maya chia

Chia Skincare

Maya Chia now offers The Super Couple face oil serum, which combines natural astaxanthin and supercritical chia seed oil, “along with other highly-targeted, complementary...


Linnea has developed NioSkin, a niosome delivery system designed to improve skin penetration of natural ingredients. The firm offers a line of active ingredients...

The Anti-Aging Angle

We have all been there. We look in the mirror and feel as though we aged 10 years in a matter of a few...

FTC: Companies Misrepresented “Natural” Products

Washington, D.C.—The Federal Trade Commission (FTC) is crying foul on four personal care companies that supposedly misrepresented products with man-made ingredients as “All-Natural” or “100%...

New Market Report Reveals Shopping Habits in the HABA Category

New York, NY—Shoppers are distrustful of chemicals and are shunning them in personal care products. Such are the findings from a new report from...
Natural Vitality

Magnesium Cream

Natural Calm Cream is a non-greasy, transdermal magnesium cream formulated by leading magnesium researcher Andrea Rosanoff, Ph.D. Laboratory-tested Natural Calm Cream can be applied to...
Vermont Soap

Natural Bar Soap

New from Vermont Soapworks is a fresh look for the company’s natural bar soap line. The new packaging features colorful new graphics and a...