Beauty is only skin deep, but good health runs through and through. Make sure you are providing your shoppers with the nourishing, natural skin care and hair care products they deserve. WholeFoodsMagazine.com and our personal care and health news articles are here to keep you informed about the important HABA market.


FTC: Companies Misrepresented Natural” Products

Washington, D.C.—The Federal Trade Commission (FTC) is crying foul on four personal care companies that supposedly misrepresented products with man-made ingredients as “All-Natural” or “100%...

New Market Report Reveals Shopping Habits in the HABA Category

New York, NY—Shoppers are distrustful of chemicals and are shunning them in personal care products. Such are the findings from a new report from...
Natural Vitality

Magnesium Cream

Natural Calm Cream is a non-greasy, transdermal magnesium cream formulated by leading magnesium researcher Andrea Rosanoff, Ph.D. Laboratory-tested Natural Calm Cream can be applied to...
Vermont Soap

Natural Bar Soap

New from Vermont Soapworks is a fresh look for the company’s natural bar soap line. The new packaging features colorful new graphics and a...

Hair Products

Mainline Concepts Intl’ LLC offers Bio Follicle HSS 3 Step, a new vegan and organic system for healthy hair growth. These products include a...

Safety Under the Sun

Summer is fast approaching, and with fun in the sun comes an added concern: skin protection. Slathering on sunblock may seem like a no-brainer, but many people are unaware of the toxic chemicals found in most conventional sunscreens. Being that skin cancer and other sun-related complications are hot topics of concern, consumers can use your guidance to find safer options and know what to avoid when gearing up for the season.

Goal: Healthy, Hydrated, Youthful Skin

How nutricosmetics promote healthy skin from within. What are the most important factors in having youthful, healthy skin? Probably hydration, plumpness and elasticity. Now the...

Soap, Giving Back

Soapbox Soaps has revamped the look of its Elements soap line. For every soap product purchased, the company gives a bar of soap to...

Vitamin C, Hyaluronic Acid

White Egret Personal Care added a Vitamin C Hyaluronic Acid Crème to its line. Vitamin C Hyaluronic Acid is formulated with hyaluronic acid, vitamins...

Problematic Skin

Sibu Sea Berry Therapy (replacing Sibu Beauty) is a product line for problematic skin. Sea Berry Therapy helps nourish skin while washing away toxins...