I’ve been talking about getting “outsidey” since the summer Outdoor Retailer Show, thanks to Frank Hugelmeyer, president of the Outdoor Industry Association. As predicted, a lot more people are talking about it, too. They are talking about when it comes to fitness, food, fashion, furniture and other categories that touch our everyday, indoor lifestyles. This brings great opportunity to the outdoor industry. It’s time to start thinking about how our brands can make a cultural difference.