Health-conscious consumers will be able to easily and accurately compare protein levels in foods and dietary supplements under new industry guidance issued by two leading supplement associations.

The housewares industry is making it easier to do just about everything.

Consumer demand for probiotics, or healthy bacteria, is at an all time high in the US. 

In recent months, findings from several studies—and the media attention they’ve garnered—have created a stir in the natural products industry.

nancy trent

Going to the IHRSA (International Health, Racquet & Sportsclub Association) Convention & Trade Show in San Diego on March 12-15 felt like going home.

Enthusiasm is contagious.

The issue of genetically modified organisms (GMOs) in the food supply is receiving more media attention over the last two years as voluntary and mandatory labeling programs have proliferated throughout the world.

nancy trent

I’ve been going to the Natural Products Expo West for almost as long as I’ve had my marketing communications firm, over 25 years. While many of the same brands that started the category back then remain icons today, there are so many new movers and shakers and exciting developments. My only hope is that we can continue to preserve the integrity of the industry as it grows and goes mainstream.