In some pockets of the country, the word “recycle” has seemingly become a fallback, catch-all phrase, eclipsing the other two members of the eco-mantra trio: reduce and reuse. As I interacted with people dressed as the Bag Monster (www.bagmonster.com), a costume covered with 500 single-use plastic bags (what an average American is estimated to use in a single-year), I heard many saying “I use a recycle bag,” referring to their reusable bag.
Every industry has its challenges…and the dietary supplement industry is certainly no exception. But as the saying goes, every challenge also presents an opportunity. When it comes to the challenges within the supplement industry, one important concern lies with companies making overreaching claims and irresponsibly advertising products. This is an area where more education about what supplements do (and don’t do) can also be accomplished.
Blogging is a way to share your thoughts and spread your circle of influence out into the Internet. It’s like an online diary of sorts. Each entry is dated, titled, and is searchable. These entries are called “posts.”
Guest Blogger, Debby Swoboda, founder of askDebby.com: Let’s look at another hot new social communication (marketing) program: foursquare. It’s a social networking, location sharing application or service that supports local businesses by encouraging users to visit while in the neighborhood and earn points (rewards) for doing so.