When one thinks of vitamin K (if they do at all), blood clotting likely comes to mind. While this is an important role, research has confirmed far greater capabilities in the goal of true human health.
The issue of genetically modified organisms (GMOs) in the food supply is receiving more media attention over the last two years as voluntary and mandatory labeling programs have proliferated throughout the world.
I’ve been going to the Natural Products Expo West for almost as long as I’ve had my marketing communications firm, over 25 years. While many of the same brands that started the category back then remain icons today, there are so many new movers and shakers and exciting developments. My only hope is that we can continue to preserve the integrity of the industry as it grows and goes mainstream.