I’ve been talking about getting “outsidey” since the summer Outdoor Retailer Show, thanks to Frank Hugelmeyer, president of the Outdoor Industry Association. As predicted, a lot more people are talking about it, too. They are talking about when it comes to fitness, food, fashion, furniture and other categories that touch our everyday, indoor lifestyles. This brings great opportunity to the outdoor industry. It’s time to start thinking about how our brands can make a cultural difference.
Two flawed studies, a rehashed review, and an editorial published in the December 17 issue of the Annals of Internal Medicine have attempted to discredit the value of multivitamin supplements, according to Life Extension®, the Fort Lauderdale, Fla.-based anti-aging and longevity research organization.