As the owner of a lifestyle PR firm and 30+ year veteran in the industry, I have done a fair share of TV interviews. It is never what you expect. That is what we tell our clients. And then we prepare for all the possibilities.
If it’s hot, humid and June, it must be the time for the Fancy Food show in the Javits. Sure enough, in June 2013, I arrived at the entrance doing a good imitation of a human puddle. Thankfully, it took no time at all to see my first genuine trend of the day; the second generation of thirst quenchers. They quenched but also set the theme for the days; food and drink that soothe the spirit, the mind and the body.