In recent months, findings from several studies—and the media attention they’ve garnered—have created a stir in the natural products industry.

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nancy trent

Going to the IHRSA (International Health, Racquet & Sportsclub Association) Convention & Trade Show in San Diego on March 12-15 felt like going home.

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The issue of genetically modified organisms (GMOs) in the food supply is receiving more media attention over the last two years as voluntary and mandatory labeling programs have proliferated throughout the world.

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Enthusiasm is contagious.

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nancy trent

I’ve been going to the Natural Products Expo West for almost as long as I’ve had my marketing communications firm, over 25 years. While many of the same brands that started the category back then remain icons today, there are so many new movers and shakers and exciting developments. My only hope is that we can continue to preserve the integrity of the industry as it grows and goes mainstream.

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Eight great health tips you can implement today.

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In order to make great probiotics, you have to do EVERYTHING right. 

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nancy trent

It was back-to-back gifts for me as I left the California Gift Show, January 15–21, for the NY NOW Gift Show, February 2–6, 2014. The trends I saw in the market proves that east meets west. 

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nancy trent

 

I’ve been talking about getting “outsidey” since the summer Outdoor Retailer Show, thanks to Frank Hugelmeyer, president of the Outdoor Industry Association. As predicted, a lot more people are talking about it, too. They are talking about when it comes to fitness, food, fashion, furniture and other categories that touch our everyday, indoor lifestyles. This brings great opportunity to the outdoor industry. It’s time to start thinking about how our brands can make a cultural difference. 

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