I’ve been talking about getting “outsidey” since the summer Outdoor Retailer Show, thanks to Frank Hugelmeyer, president of the Outdoor Industry Association. As predicted, a lot more people are talking about it, too. They are talking about when it comes to fitness, food, fashion, furniture and other categories that touch our everyday, indoor lifestyles. This brings great opportunity to the outdoor industry. It’s time to start thinking about how our brands can make a cultural difference.
Two flawed studies, a rehashed review, and an editorial published in the December 17 issue of the Annals of Internal Medicine have attempted to discredit the value of multivitamin supplements, according to Life Extension®, the Fort Lauderdale, Fla.-based anti-aging and longevity research organization.
A recent statistic unveiled by Discovery Research Group highlights the need for a growing number of consumers to be vigilant about their omega-3 supplement preferences. This investigation into consumer behavior around omega-3 intake revealed that as many as 40% of consumers are looking for non-fish oil sources to meet their current supplement needs (1).
Building a secure and sustainable supply chain not only makes good business sense; it also helps to demonstrate a commitment to wider stakeholder and societal interests, enhance the resiliency of the supply chain, and stimulate innovation as well as productivity.