Hair loss of any kind can be understandably devastating and often undermines an individual’s self-confidence and psychological well-being. According to the American Academy of Dermatology, 40 percent of women will experience hair loss by the time they reach the age of 40, and this number increases with each passing decade. This means that 2 out of 5 female consumers are either currently suffering from hair loss or can expect to experience it. As a retailer you want to provide your customers with the best options on the market. Here are five features to look for when considering a natural hair growth supplement:
Possibly no other topic in the natural products industry is hotter these days than that of genetically modified (GM) ingredients. Increasing numbers of consumers are seeking out products that reflect their own values when it comes to personal health and that of the environment—and at the top of that list is the growing opposition to GM crops. Manufacturers that select non-GM ingredients over their less expensive counterparts demonstrate a commitment to both their customer and the planet.
2. Manufacturing quality (cGMP)
Current Good Manufacturing Practices (cGMPs) are federal guidelines designed to ensure that dietary supplements meet quality standards. They are a system of processes, procedures and documentation that a manufacturer follows to confirm that the products they make have the identity, strength, composition, quality and purity they are represented to possess. Selecting products manufactured by a certified cGMP facility provides your customers with the assurance that they can trust you for quality.
More consumers these days are adopting vegetarian and vegan lifestyles, with individuals citing a variety of reasons for making the switch to animal-free diets and dietary supplements. These include concerns around the safety of ingredients from factory-farmed animals, such as disease transmission; ethical concerns around animal welfare and humane treatment of animals; sustainability and protecting species at risk and personal health improvement goals. As more individuals turn to an animal-friendly lifestyle, demand for vegetarian products has increased accordingly.
Gluten-free products, once a rarity, are popular and increasingly being sought by consumers with gluten-sensitivity or allergy issues. Providing gluten-free dietary supplements for your customers sends them the message that you are on the look out for their needs and concerns.
5. Proven history
Last but not least, your customers are looking for products that actually do what they claim to. Look for testimonials from people who have used the product, and ask the supplier how long the product has been on the market and how long the company has been in business. Check if the company has any complaints filed against them with the BBB and/or warnings issued from the FDA or FTC. Proven product effectiveness by way of positive customer ratings, longevity in business, responsible industry practices and exceptional company customer service provide additional reassurance for you in choosing the best products for your customers.
Paulina Nelega, RH, is a registered clinical herbalist and product expert for Hair Essentials and Natural Wellbeing. She has been providing natural support to individuals facing hair loss and other health conditions for nearly two decades. To learn more, visit http://www.HairEssentials.com and http://www.NaturalWellbeing.com or call 1-800-536-9353.
Posted on 10/1/13