Michael D. Shaw

Promoting health and wellness online is a greater challenge than many people may imagine, or most web designers may believe. 

What happens in Vegas stays in Vegas. Well, not really. Not anymore. That may be one of the best catch phrases of all time for Las Vegas, almost to the point of being over-used.  However, things have changed and that phrase no longer applies…anywhere. Here’s why:

collagen peptides

Why have a pound of fat when you can have a pound of muscle?

If you’re not showing off your eco-friendly side, you may be losing customers. EcoFocus Worldwide reports that grocery shoppers are becoming increasingly concerned about the ingredients in their favorite foods.

Have you ever had one of those days when you wake up and feel refreshed and alive? Before you even step out of bed you already have a sense that it is going to be a great day. You know you have a busy day but can feel that everything is going to click from the moment you step out of bed. It's dark outside but somehow the sun is already shining for you.

GMO labeling

In recent months, I have given extra attention to the GMO and mandatory labeling debate in a sincere attempt to have an objective understanding of the issues. Reflecting the desire of the growing number of consumers who wish to consume safe pure food, supplements, personal care and household products to protect human health and environment, the issue of labeling seems to be a straightforward one.

sweet potato

Check out this delightful science experiment by Elise as she monitors the growth rate of sweet potato vines and innocently demonstrates the difference between conventional and organic produce.

When I first stepped foot on the trade show floor at the Food & Nutrition Conference & Expo (FNCE) in Nashville earlier this month, I was confused by the huge booths hosted by PepsiCo, Chick-Fil-A, Kellogg’s, Hormel and other major food brands that have traditionally not been known for nutritional value. Tim Garry of Hormel Foods explained that these classic American brands are acquiring new brands and trying deliver to consumers what they want...healthier nutrition. 

olympian labs

How do we, as manufacturers, help you the retailer rebuild trust with your customers?