nutrition facts panel

When you read a supplement or grocery product label, you’ll likely find Supplement or Nutrition Facts stating the nutritional content of the product per serving and how much (on a percentage basis) it contains of the daily value. While it may seem straightforward, there’s a lot more to these numbers than meets the eye.

It is easy to be confused by common statements such as “selenium does this…” or “selenium doesn’t do this…” Such statements imply that all forms of selenium are equal. Well, they’re not. To say selenium does or does not do something is very much like saying that “supplements” do or do not do something.

What is the state of the natural products industry in 2015? For a clear picture, let’s look at what the consumer wants, which has been rapidly changing.