News and notes from industry suppliers.

Momence, IL—Calcium fructoborate (CFB), a plant-derived nature-identical ingredient composed of calcium bound to boron, may support various aspects of heart health, according to new research published in Biological Trace Element Research.

Last month, we began our discussion about magnesium being one of the most important nutrients with Andrea Rosanoff, Ph.D. We examined how magnesium is involved in nearly every chemical reaction in the body that requires energy to proceed. Paramount is magnesium’s role in activating adenosine 5’-triphosphate (ATP)—a biochemical that Dr. Rosanoff called the “Battery of Life.”

SweetenerSteviva Ingredients’s Nectevia is a natural low-calorie replacement for high fructose corn syrup. This stevia enhanced agave syrup has a pH of 4.3–4.8 and is suitable for beverages, baked goods, jams, sauces and more. It has 2.86 calories per gram.

Vegetarian Joint HealthNatreon has launched AyuFlex, a vegetarian and organic joint health ingredient. Derived from Terminalia chebula, this ingredient has been shown to support healthy joint movement and fluidity.

Welcome to the WholeFoods salon! I see you’ve already picked out a magazine. Now, just take a seat and relax. We’ve asked product formulators and brand ambassadors in the health and beauty aid (HABA) market to be here, too. They’re excited to tell you about what’s new and noteworthy in a heap of HABA categories.

Wrinkle CareSmooth the appearance of wrinkles and prevent new signs of environmental aging from forming with derma e Deep Wrinkle Peptide Moisturizer SPF 30. Key ingredients include the advanced peptides Argireline, Matrixyl synthe’6 and clear zinc oxide sunscreen to provide potent, safe and chemical free mineral sunscreen protection.

Deodorant CreamsHonestly pHresh offers its line of deodorant creams to combat odor and wetness. There are currently five options available: Lavender & Ylang Ylang , Chamomile & Sage, Rosewood & Bergamot, Geranium & Patchouli and Unscented. All five are organic, vegan and cruelty free, with no aluminum, parabens, glycol or gluten.

DeodorantPrimal Pit Paste is an all-natural deodorant that is handcrafted with ingredients such as organic coconut oil, organic raw shea butter, non-aluminum baking soda and organic arrowroot powder. A pea-sized amount on each armpit applied like a lotion helps eliminate sweating and body odor. Varieties include Lavender, Lemonade, Orange Creamsicle and Unscented.