Marlton, NJ—In July, Consumer Reports released an analysis that found the sugar content in Whole Foods Market’s private label Greek yogurt is far higher than the amount listed on the package. Now, lawsuits have been filed in Pennsylvania, New Jersey and Massachusetts on behalf consumers over the allegedly misleading labels.

According to Bob Phibbs, “The Retail Doctor,” on The Kinesis Blog, it takes less than 0.05 seconds for online users to form an opinion about a Web site (1). This impression forms users’ opinions about a company and dictates whether they will stay or leave the site. As a business, it is important to develop a cohesive, professional brand on your Web site—and to overhaul it when the time is right.