Whole Foods Market (WFM) announced its 4Q15 and 2015 fiscal earnings on November 4, 2015 (year end September 27). According to a report by Market Realist, WFM had $15.3 billion in sales for the whole year, an 8.4% rise.

Yesterday, the U.S. Food and Drug Administration reached out for public comment about the use of the term “natural” on food labels. The Natural Products Association (NPA) responded yesterday, welcoming FDA efforts toward defining “natural.” As part of their Natural Seal program, NPA has already certified 800 products and 500 ingredients, in the home and personal care categories, as truly natural. However, there is yet to be an established definition for the term “natural,” nor is there yet a program to certify food as natural.


In a constituent update today, the Food and Drug Administration (FDA) is reaching out to the public for comments and information regarding the use of the term “natural” in labels on food. FDA attributes this action to having received three Citizen Petitions requesting them to define the term “natural” on labels and one petition demanding the prohibition of the term altogether.

Los Angeles, CA—Supplement maker Jarrow Formulas met with regulators at the CFSAN headquarters in September.

Los Angeles, CA—Supplement maker Jarrow Formulas met with regulators at the CFSAN headquarters in September.

dietary supplements database

Washington, D.C.—The American Herbal Products Association's (APHA) Board of Trustees isn't convinced that dietary supplement makers should be required to register their products with the U.S. Food Administration (FDA) "as a stand-alone approach to improving informed consumer access to a wide variety of safe dietary supplement products."

Jonny Bowden

I’ve gotten more than a few emails asking what I think about this whole bacon-causing cancer business.


This has definitely been the year of negative media throughout the dietary supplement industry. The omega-3 segment, long the darling of the industry with solid science and years of double digit growth, has been no exception. To be clear, this is not only a 2015 phenomenon, as we have been tracking negative versus positive media for several years now (see chart below) and the story is not a good one.

Washington, D.C.—The Council for Responsible Nutrition (CRN)’s Board of Directors has approved the concept for creating a Voluntary Product Registry for Dietary Supplements.

If companies embrace such a registry, regulators will have more visibility into the industry, says CRN president and CEO Steve Mister.