Newly available from Host Defense: five liquid mushroom extracts in 1-ounce bottles. According to Host Defense, liquid extracts may provide faster absorption in the digestive system. The liquids may be taken directly from the bottle or added to a beverage like water, tea or juice. Varieties include: Chaga, Cordyceps, ChordyChi, Reishi and Stamets7.

News and notes from industry suppliers.

I just finished reading the February editorial (“Celebrating #30,” p. 4) and wanted to tell you how moved I am. You have captured the essence of WholeFoods Magazine, and told us what that is, for most including me, probably for the first time. Thank you for your eloquent words.

Jay Jacobowitz, president/founder
Retail Insights
Brattleboro, VT

 

Longtime readers may remember that my early longevity research centered on antioxidant synergism and selenium. In 1959, I was researching the possible role of selenium as “Factor 3” proposed by Drs. Klaus Swartz and Calvin Foltz in 1958, when I discovered a synergistic role of selenium and vitamin C. At that time, selenium was not known to be an essential nutrient for humans or other animals. In 1973, Rotruck and colleagues discovered that selenium was a component of an essential enzyme (1) and, in 1989, it was discovered that selenium forms the active site in the amino acid selenocysteine (2), which is now known to be the 21st amino acid specified by our genetic code. In fact, unraveling the mysteries of selenium biochemistry has altered our understanding of the genetic code. We now know that there are at least 20 active biochemicals made in humans that contain selenocysteine as their active site, but we still don’t know many of their functions.

The ballots are in. The votes are tallied. And now without further ado, we are thrilled to share with you the winners of the 2014 WholeFoods Natural Choice Awards.

What would you think of using a facial product that improves the skin? That’s great, right? How about one that also cuts some steps out of your beauty routine? Fantastic! Now, what about one that creates a winning trifecta with results, quick application and cost savings? Yep, those are the makings of a hot seller.

The ballots are in. The votes are tallied. And now without further ado, we are thrilled to share with you the winners of the 2014 WholeFoods Natural Choice Awards.

Eating is certainly not as simple as chew, swallow and repeat. For many shoppers, the digestive process is rarely complete without a few hiccups along the way. Since digestive care may well comprise some of your most sought-after products, make sure you’re up to date on this dynamic category.

How is it possible that a supplement can be good for your brain, your skin and also your arthritic toe? Believe it or not, natural astaxanthin can help all of these parts of your body and a lot more. In fact, there are too many documented health benefits of natural astaxanthin to fit into this article, so for now we’ll focus on three of them:
• Joint health
• Skin health
• Brain health