CarlsonCarlson Laboratories now offers Carlson for Kids Ddrops, a liquid supplement that has 400 IU of vitamin D3 per drop. According to the firm, the American Academy of Pediatrics recommends that all children receive 400 IU of vitamin D daily from birth until age 18. The Carlson for Kids Ddrops are tasteless and odorless. Also available are Baby Ddrops (400 IU) and 1,000 and 2,000 IU for adults.

Nordic NaturalsNow available from Nordic Naturals is Omega-3 Effervescent. This cod liver oil comes in travel-sized packets that turn into an orange-flavored drink when mixed with water. The stevia-sweetened supplement offers DHA (260 mg), EPA (240 mg), vitamin D3 (1,200 IU) and vitamin A (300 IU) without a fishy taste or oily feel. Available in seven- and 21-day packages.

NaturadeNew from Naturade is Complete Cleanse, a 15-day system that eliminates unhealthy toxins. The two-step system includes 60 all-natural vegetarian capsules of herbs that promote the removal of dietary and environmental toxins and 60 bio-active fiber capsules that support normal digestion and regularity, says the company.
SRP: $29.99

JarrowJarrow Formulas Inc. has released Resveratrol Synergy 200, with 200 mg of resveratrol to support heart health and longevity. The supplement yields approximately 90% resveratrol in the trans configuration, and also offers other antioxidants such as quercetin, green tea extract, grape seed extract and grape skin extract.
SRP: $39.95 for a 60-day supply.

supplements

Colorado Springs, CO—In early December, the U.S. Anti-Doping Agency (USADA), based here, announced a new public protection initiative aimed at shielding consumers from dietary supplements that contain illicit drugs. This “Supplement Safety Now” coalition of USADA and groups such as the National Football League and Major League Baseball will urge Congress to create regulations that better police dietary supplements, especially those that illegally contain steroids and other drugs.

selenium

Coventry, U.K.—Taking too much selenium will negatively affect your cholesterol, say researchers from the University of Warwick. The group, led by Saverio Stranges, published data in the Journal of Nutrition indicating that those with higher levels of selenium in their blood (more than 1.20 µmol/L) had increased total and non-HDL cholesterol levels. The study included 1,042 individuals, 48% of whom took dietary supplements.

Bergen, Norway—The vitamin B complex is arguably one of the industry’s best-selling basic vitamins, particularly with many women of childbearing age taking folic acid. Results from a study published in the Journal of the American Medical Association, however, claims shoppers should be careful when taking this vitamin. But, should they?

Flax USA and Stober Farms now offer Natural Milled Golden Flax Seed, Organic Milled Golden Flax Seed, Flax Hull Lignans and Golden Flax Seed Flax Sprinkles. Flax is rich in omega-3s, fiber, lignans and protein, says the firm. The packaging along with a cold-milling process may increase the shelf life of products to 22 months.

Iron HorseIron Horse Beverage debuts its Elite Naturel line of organic juices in 125-ml bottles. These single-serve juices are available in pomegranate, açaí, watermelon, green tea/pomegranate blend and açaí/pomegranate/black mulberry blend. The products contain no preservatives, no added sugars, no artificial colors and no GMOs.