Superfruits: Harnessing the Exotic

If “you are what you eat,” then why not turn to superfruits for super health? Shoppers are asking themselves this question, believing superfruits offer a win–win scenario with delicious taste and feel-great benefits (many of which are data supported).

Deep Roots Within Good Earth

In October 1994, Congress passed the Dietary Supplement Health and Education Act (DSHEA). This momentous bill allows our industry to exist and gives people the freedom to choose natural health products.

Did your last trip to the beach leave your back as red as a ripe tomato, scorched hot enough to scramble eggs over? Have no fear, aloe vera is here!

Richard A. Passwater, Ph.D.

D-Ribose is a vital nutrient for producing energy in the body. Importantly, D-Ribose does not produce energy by an unhealthy stimulating action, but by the natural process of making the body’s all-important energy storage compound, adenosine triphosphate (ATP).

Tips

The United States, like Great Britain, is seeing its food laws come under increasing pressure to harmonize and conform to international standards.

vitamin e capsules

Vitamin E supplements are about the size of a dime, but their health benefits are far greater than their stature. This tiny, fat-soluble vitamin offers multifaceted benefits and is an essential part of maintaining cell growth, cognitive ability and reducing free radical damage.

bread and pasta

Many independent natural products retailers are breathing a sigh of relief because gluten-free foods are boosting sales as the economy cuts customer counts. Life is good again, at least for a while...

Lately, the dietary habits of some Americans might have the Green Giant feeling a little less jolly, and a little more melancholy, making his trademarked “ho-ho-ho” a little more ho-hum.

Conventional wisdom may dictate that ingredients in shampoos and conditioners are more or less the same. Well, think again.