White Egret has added Hyaluronic Acid Day Serum to its personal care line of products. Says the company, “Hyaluronic acid is the main ingredient in the formula because it’s a moisture-promoting molecule that is abundant in youthful skin, but begins to diminish as we age.” Hyaluronic acid can help firm and moisturize the skin. SRP: $16.99 for a 2-ounce jar.

Straight Arrow has developed a line of shampoos and conditioners called Conceived by Nature, promoting moisture and shine. The coconut and corn surfactant base in the shampoos also contain aloe vera, grape and olive extract, as well as vitamins B5 and E. The conditioners also contain many natural ingredients such as sweet almond, olive, coconut and shea butter. Different scents include citrus, lavender and rosemary.

The Damascus Rose Beauty line from W.S. Badger Company, Inc. is a three-part moisturizing system that includes lavender, chamomile, calendula, sea buckthorn, rosehip and pomegranate oil as ingredients. The line includes a face oil, body oil and beauty balm. SRP: face oil $12.00, body oil $27.00, beauty balm $14.00

JASÖN now offers Pure Natural Deodorant Sticks, which are “clinically tested to deliver all day odor protection, without the use of aluminum and propylene glycol.” Odor-fighting ingredients include grapefruit seed extract, corn starch, baking soda and zinc ricinoleate. Aloe vera and lavender oil soothe skin, while vitamin E moisturizes. Formulas include: Soothing Aloe Vera, Nourishing Apricot, Calming lavender, Purifying Tea Tree and more.

Nature’s Gate introduces new shower products in two pleasing scents. On offer are açai scented body wash, liquid soap and lotion, as well as green tea scented body wash and liquid soap. Each product contains antioxidants, and a patented combination of 7 Natural Moisture Boosters: sodium hyaluronate, vegetable glycerin, shea butter, sweet almond oil, vitamin E, apricot kernel oil and soybean oil.

Jurlique Skin Care has delivered moisturizing hand sanitizer to the market. The product contains Safflower Oleosomes, Austrian Bush Mint and a proprietary biodynamic blend. According to the company, the sanitizer is an “innovative antibacterial that kills 99.9% of germs naturally and nourishes hands without irritating the skin.” SRP: $6.50 for 1.7 oz travel size, $15.00 for 5.9 oz with pump.

Emani Minerals unveils “How 2Be Guides,” comprehensive cosmetic kits that contain simple “how-to” steps and all the tools to create a desired look. There are five “How 2Be Guides” to choose from containing a range of looks from professional to a social occasion. The guides each contain approximately four make-up products that have been specially designed to go together. SRP: $28.00

December 2, 2011 has come and gone. Now, the natural products industry holds its collective breath to see how the U.S. Food and Drug Administration (FDA) will respond to the comments filed in reaction to its proposed guidance for industry on new dietary ingredients (NDIs). This document has the potential to affect nearly everyone with a stake in the dietary supplements industry.

Whether it’s work, family or another worry that goes through our brains in the wee hours of the morning, sometimes we need a little dust from the Sandman. Some may shy away from the groggy, drone-like side effects that major sleep medicines cause, hoping to find a more natural option. Luckily, there are many marketable supplements out there that can give your customers a good night’s sleep with very little complications.