Vancouver, WA—Methylsulfonylmethane (MSM) is a natural sulfur well known in the joint health arena. Now, a patented form (OptiMSM from Bergstrom Nutrition) may have a unique new application: helping to keep personal care products fresh and efficacious.

News and notes from industry suppliers.

New York, NY—Krill oil supplier Neptune Technologies & Bioressources Inc., based in Quebec, Canada, brought out a new secret weapon during a media lunch at SupplySide Marketplace in May.

When it comes to the biggest organ in our bodies, shoppers should know how to keep their skin naturally hydrated and healthy. Here, we pinpoint seven impressive ingredients that may not be familiar to everyone, but will ultimately help moisturize the one organ that people actually see.

Sibu Beauty has added several new products to its line of sea buckthorn-infused skincare products. The line extension includes a purifying mask, an exfoliating scrub and a clarifying toner. Sea buckthorn is a source of omegas-3, -6, -7 and -9 plus antioxidants that support healthy skin, hair and nails.

New from derma e is Evenly Radiant Dark Circle Eye Crème. Formerly known as Eye Bright Dark Circle Crème, this product now has a new name and an enhanced, more effective formula containing skin-brightening madonna lily, bearberry and niacinamide. Enriched with antioxidants green tea and Pycnogenol, this crème helps reduce the look of aging, puffiness and dark circles for brighter, rested and radiant eyes.

Evofem, Inc. offers the Softcup menstrual cup as a new sanitary napkin/tampon alternative. The product is easy to insert, but the company says it fits better than a tampon and can be worn up to 12 hours without removal. The Softcup is made from a “non-irritating plastic containing medical elastomer and polyethylene.”

As brain health has a sizable influence on quality of life, it’s no wonder that supplement manufacturers have taken up the mantle of expanding the category. It’s also no surprise that consumers, for their part, are flocking to these brain boosters like they do their multivitamins and heart health supplements.

Mushrooms are sold in every produce department, but are they in your supplement aisles? Medicinal mushrooms should be right there as options for keeping your customers strong and healthy. The mushrooms most Asian cultures have been using for thousands of years are currently growing in popularity in the United States with advances in medical research. With immune systems enhancers, heart health supporters and diabetic aids, mushrooms can offer your customers much more than just being another topping on a slice of pizza.