Warning! Some readers may have their vitamin E knowledge foundation seriously “adjusted” by this provocative discussion. A few readers may be disturbed or even shocked by the “growing gorilla in the room,” suggesting that the most common form of vitamin E in supplements (alpha-tocopherol) may detrimentally interfere with other natural forms of vitamin E. As the body of science grows about the forms of vitamin E, surprises occur. Dogma must adapt to discovery. The objective is to utilize the new information to obtain even greater health benefits.

In 1980, you couldn’t find yogurt in a supermarket. By the early 1990s, Peter Roy and John Mackey of Austin, TX-based Whole Foods Markets were “rolling up” the largest independent natural products retailers around the U.S. to form the first national chain of “supernatural” supermarkets. By the 2000s, every conventional supermarket of any size was carrying not only yogurt, but also all natural foods categories and capturing significant natural market share.

WILD Flavors, Inc. has a new line of flavor creations: Flavor Fusion. The natural flavors include aloe berry, superfruit fusion, lime tea cola, pear berry, mango mint, honeydew hibiscus, grape limeade, strawberry lemon, tea jasmine, fantasy citrus, dragonfruit lime, peach spice, aloe melon, thai dragonfruit and black cherry chili.

American Ingredients, Inc. (a division of Pharmachem Laboratories, Inc.) is now the exclusive U.S. distributor for Pomanox natural pomegranate extract (developed by Probeltebio of Spain). The organic-certified pomegranate extract is manufactured with a patented ultrapure water-based extraction process and produced without any organic solvents.

Frutarom has launched an immune health portfolio that includes highly bioavailable forms of minerals such as copper and zinc as well as Echinacea EFLA 894 (a dry-pressed herb juice) and Pelargonium EFLA 956 (a root extract from Pelargonium sidoides DC). Both are produced in Frutarom’s Swiss facility, under strict PIC-GMP certification guidelines and in line with ecological principles.

Newport Beach, CA—Research published in the Journal of Clinical Interventions in Aging indicates that an oral collagen combination ingredient may reduce signs of aging.

New York, NY—A study has found citicoline (as Cognizin by Kyowa Hakko USA, based here) improves cognitive function.

News and notes from industry suppliers.

Dolphin Organics has expanded its offerings with the DO Naturals line. The line is 100% natural and hypoallergenic. The line includes a shampoo, conditioner, detangler, body wash and moisturizer in Just Berry natural fragrance. Mineral sunscreens (SPF 32, 50) are also available.