Vitalah now offers its Oxylent effervescent multi without sugar and calories. Oxylent 7-Count contains seven packets of the original Oxylent formula in three flavors: Sparkling Berries, Sparkling Blackberry Pomegranate, and Sparkling Mandarin.

Natural Vitality now carries Vitality B Complex and Vitality C Complex. These “foodiceuticals” come from plants organically grown in rich soil. States the company, “These farm-to-capsule complexes contain nutrients and cofactors as they exist in nature.” The only manufactured item is the vegan capsule (made from tapioca).

New from Heel USA is a pocket-sized version of its Adrisin homeopathic allergy medicine. Heel says Adrisin offers temporary relief from a runny nose, watery eyes, sneezing and skin irritations. Says the company, “Allergy sufferers will enjoy the 15-count individually wrapped tablets because it can go anywhere active people go.”
SRP: $3.99, 15-pack

News and notes from industry suppliers.

The high-stakes battle continues in sugar-land. On September 4, four companies affiliated with the Corn Refiners Association (ADM, Cargill, Ingredion and Tate & Lyle) filed a counterclaim against The Sugar Association for supposedly fooling Americans into thinking that sugar is safer and healthier than high fructose corn syrup (HFCS), “despite overwhelming scientific evidence that the two forms of sugar are nutritionally equivalent.”

Ulm, Germany—A new study in the Journal of Alzheimer’s Disease suggests that vitamin C and beta-carotene may play a role in deterring the development of Alzheimer’s disease (AD).

If you believe the hype surrounding September’s big organic story, you might buy into the mentality that organic is nothing more than an expensive gimmick. In my view, the charged headlines only give us another reason not to believe everything we hear or read.

Plants give us so much of what we need to survive and thrive. For a long time, it’s been understood that many plant species house a large and diverse supply of omega fatty acids. The research world and most of the consuming public know how important omegas are to our health, but a refined and specific knowledge about which plant-based omega sources suit different needs still eludes many. There are also useful details about extraction, delivery options and recent developments within this category for retailers to familiarize themselves with, so let’s get started.

What causes apples or bananas to brown? The culprits are enzymes, which oxidize phenolic compounds to make o-quinones. O-quinones produce a brown color by reacting to form compounds with amino acids or proteins. These catalysts serve a similar role in our bodies, as they are used to accelerate the process of turning one substance into another.