Though they founded a pioneering mushroom supplements company called Mushroom Wisdom, president and CEO Mike Shirota and vice president Tomoko Nakamura are no mycologists (fungi specialists). Instead, they were initially inspired by a simple truth: mushrooms and the nutrients they contain can support many areas of human health.

It doesn’t matter if you’re a science whiz, a bookworm or a history buff. If you’re a retailer, you’ve got to be a math person. Or possibly even a numbers addict—no matter how much you despised algebra in high school.

Think about it. How many times per month do you make sure your books are in order? Or that your part-timers’ hours add up properly? Or that the quantities of your latest shipments are perfect?

Fish Oil Brain

Paris, France—Taking fish oil supplements may change the physical structure of the brain, according to research presented at the International Conference on Alzheimer’s Disease, located here.

Gainesville, FL—Published research analyzed by the University of Florida suggests that resveratrol, a polyphenol found in grapes and other fruits, may support healthy aging. A review article published online in Molecular Nutrition and Food Research investigated thousands of laboratory tests with enzymes, animals and cultured cells to probe the effects that resveratrol has on humans.

Lots of things are hard to do on an empty stomach, and thinking is foremost among them. For one thing, you can’t keep your mind off finding something to eat. Worse still is that without the proper dietary nutrients in sufficient quantities, the brain will have trouble doing much at all, period. For this reason, consumers are looking to power up their brains while they chow down.

Natural AloeWater and CocoWater have been introduced by Exotic Food Co., Ltd., and are distributed by Banner Wholesale Grocers. Made with real aloe vera pulp and juice, AloeWater is a natural detox drink that contains no preservatives, gluten or fat. CocoWater is made with green coconut and is rich in electrolytes, providing natural rehydration. Varieties include AloeWater plus Pineapple and CocoWater plus Mango.

Natural gingerbread cookies have been added to the Hannah’s Naturals line from Madrona Specialty Foods. Cutout gingerbread boy and gingerbread house shapes join a variety of other hand-decorated cookies. Each is designed with bright colors and eye-catching features, and can make festive gifts and great party favors, according to the company.

The Red Leopard Tea Co. unveils USDA-Certified Organic Rooibos Tea in four varieties: Bush Natural, Green Tea, Swazi Vanilla and Zulu Peach. Each tea is caffeine free, and contains nutrients such as vitamin C. It is derived from the rooibos bush, which only grows in the Cedarberg region of South Africa where the tea is harvested. The packaging is designed to create support for the Cape Leopard Trust, which helps protect that endangered species in this region.

New England Natural Bakers has added Organic Ancient Grains Granola and Probiotic Raspberry Almond Granola to its product offerings. Organic Ancient grains is an option for those who are wheat-sensitive, and is fortified with omegas-3 and -6. Probiotic Raspberry Almond Granola supports the immune system and helps promote digestive health. These two new varieties are kosher and certified Whole Grain by the Whole Grains Council.