NOW Foods has incorporated BetterStevia 100-count packets into its line. Original BetterStevia, Organic BetterStevia and French Vanilla BetterStevia are made, says the company, using a superior source which guarantees purity, taste and consistency. And, BetterStevia, is a whole leaf extract formulated using an enzymatic treatment process that eradicates overpowering and bitter aftertastes.
SRP: $8.99–10.99.

Stonyfield presents its new organic yogurt, which is fat-free, contains 50% less added sugar and is 100 calories per serving. This yogurt is said to be the first sweetened with organic stevia. The yogurt also contains a touch of cane sugar. Stonyfield donates 10% of its profits to efforts that help protect and restore the planet.

News from industry food companies.

Dulven, Netherlands—Market research firm Innova Market Insights says the superfruits craze shows no signs of slowing down, as more companies are using such ingredients in a broad range of foods and drinks.

Promotions, new hires, retirements and more.

Acquisitions, mergers, awards, charity work, certifications, company news and more.

News from industry food companies.

How can you attract Hispanic shoppers? For insight, I spoke with Sue Hamby, Ph.D., owner of Discover Natural Foods, in Temple, TX, a 3,000-square-foot store focusing on vitamins, supplements and natural foods. Dr. Hamby realized that her trade area had become so diverse; she needed a culturally relevant marketing plan, and began to research the Hispanic market.

A close examination of the U.S. beverage industry’s collective efforts to reduce, reuse and recycle reveals many divergent trends.