Green coffee bean extract (GCBE) has been all over the news as the latest trending solution for losing excess weight, with media outlets touting its amazing weight-loss abilities without the need for diet or exercise. These claims have created a lot of hope and even more skepticism. With all the hype surrounding GCBE, your customers rightfully want to know: Is it too good to be true?

Fairhaven Health now offers OvaBoost, a supplement designed to help improve egg quality and optimize ovarian function for trying-to-conceive women. Formulated by medical experts, OvaBoost combines three key ingredients that are known to improve egg equality: myo-inositol, folic acid and melatonin.

Carlson Laboratories has introduced Salmon Oil Complete. This high-potency salmon oil product contains Norwegian virgin salmon oil, which offers a full range of omegas (providing 15 fatty acids).  It delivers 800 mg of omega-3s plus astaxanthin.

Solgar Biotin 10,000 mcg offers ultra support for skin, nails and hair. The company calls this formula “our most potent biotin supplement ever.” Biotin promotes healthy skin, nails and hair, and supports energy production. The supplement is kosher certified, vegetarian and free of gluten, wheat and dairy.

New to the Wakunaga of America line is Moducare CF. Intended for cold and flu support, the supplement offers benefits to the immune system with Kyolic Aged Garlic Extract, vitamin C, zinc, astragalus, echinacea and a potent mushroom complex.

Hops Science from ReserveAge Organics features Perluxan, a hops extract that contains 30% alpha acids. According to the company, alpha acids have shown great promise in benefiting pain from overexertion. In a clinical study, Perluxan hops extract showed positive improvements to minor pain. Those who suffer from minor aches may benefit from Hops Science.

Heel USA now offers Traumeel joint care tablets and ointment in a combo pack. “By putting both products together in one box, we make it easier for consumers to get better pain relief without painful side effects,” said Cliff Clive, CEO. The combination provides a cost savings to shoppers.

North Bergen, NJ—A collaboration between two powerful supplement chains has been held up by the U.S. Federal Trade Commission (FTC). The Vitamin Shoppe, based here, announced in mid-December it planned to buy Super Supplements, Inc. of Seattle, WA for a cool $50 million in cash.

According to the Natural Marketing Institute (NMI), over 400 registered green logos exist worldwide (1). Most consumers say they are more likely to buy products with green seals, says NMI (1), and there are good reasons why. Certifications help a product standout in saturated markets.