North American Herb & Spice now has a wild baobab and organic cocona powdered drink mix, Raw BaoMax, for cleansing and soothing. The naturally tart mix contains vitamin C, calcium and B vitamins and provides healthy cholesterol support. Also new is Raw Turmerol, a highly potent and absorbable fusion of wild turmeric oil and extract, and wild oregano and ginger oils for anti-inflammation response support.

Life Extension introduces Reishi Extract Mushroom Complex for natural immune support. This full-spectrum extract has multiple components that have shown to “support healthy immune function and enhanced longevity in a natural experimental aging model,” according to the company.
SRP: $30.

Jarrow Formulas launched a supplement for brain and memory health. MagMind uses a form of magnesium (magnesium L-threonate of Magtein) that supports increased magnesium levels in the brain. Increasing brain magnesium levels supports learning, working memory and short and long-term memory in the young and aged.

Advanced Nutrition by Zahler offers a line of nutritional supplements that includes: MasterMind (comprehensive mood/energy formula), UTI Revolution (urinary support), BioDophilus (high-potency probiotics), PAS Formula (stress support), Abreve (cold and flu defense) and Omega 3 Platinum (fish oil).

Beauty Bursts from NeoCell Corporation are gourmet chews that deliver 2,000 mg of the firm’s Super Collagen, 20 mg of hyaluronic acid and 20 mg of vitamin C. Beauty Bursts come in Fresh Mint Chocolate and Super Fruit Punch flavors and contain no lactose, gluten or artificial ingredients.

News and notes from industry suppliers.

Resting on one’s laurels is rarely advisable, and in the case of heart health supplement makers, it’s not even feasible. That’s because there is always new science to uncover behind the supplements they sell, from the tried and true to the pioneering. Then again, maybe they should all just relax, since the most important cardiovascular-support nutrients basically sell themselves. They are just that important to consumer health. But that’s just the point, isn’t it? Manufacturers can’t be passive, because there is nothing more vital to customers than their cardiovascular wellbeing—to improve a product is, potentially, to improve the quality of many lives, and perhaps even extend them.

Try to convince your customers that healthful food that also manages to satisfy is more than myth. It might be a difficult task.

Beaverton Foods now offers Pacific Farms Authentic Wasabi. The one-oz refrigerated single-serve cup joins the previously launched 3.5-oz jar. The product contains 100% authentic wasabi without horseradish.
SRP: $1.49.