Vitamin Angels hosted its Twenty Year Celebration at the VIP Diamond Club at Angel Stadium of Anaheim.

In a presentation and panel discussion moderated by WholeFoods editor/associate publisher Kaylynn Chiarello-Ebner, several experts shared perspectives on the use of natural versus synthetic astaxanthin. A carotenoid naturally found in microalgae, astaxanthin is known as a potent antioxidant.

Natural Products Expo West drew more that 67,000 industry members March 6–9 to the Anaheim Convention Center in CA, a 5% growth from the previous year. The show floor was larger, too, hosting 2,600+ exhibiting companies and more first-time exhibitors (635 in total) than in 2013.

Vitamin Angels hosted its Twenty Year Celebration at the VIP Diamond Club at Angel Stadium of Anaheim.

In a presentation and panel discussion moderated by WholeFoods editor/associate publisher Kaylynn Chiarello-Ebner, several experts shared perspectives on the use of natural versus synthetic astaxanthin. A carotenoid naturally found in microalgae, astaxanthin is known as a potent antioxidant.

Crowd funding has blazed a trail for entrepreneurs to make their dreams a reality. But how do you convince strangers to willingly donate thousands of dollars to the promise of a product or service? And with new platforms popping up everyday how do you know which is right for you?

When the body is running smoothly, you may not give magnesium a second thought. But those who have a magnesium deficiency definitely notice that it’s gone!

OmniActive Health Technologies has brought CurcuWIN Turmeric Extract (20% curcuminoids) to market. CurcuWIN “provides highly bioavailable curcuminoids in the ratio in which they are naturally found in turmeric.” The ingredient was made with a molecular dispersion process for enhanced solubility and bioavailability.

Enzymotec Ltd. offers the Omega PC line of omega-3 products. Omega PC is a wild fish cold extract containing omega-3 fatty acids bound to phospholipids and triglycerides. According to Enzymotec, Omega PC better preserves the natural nutrient profile that is found in fish. This form may also offer better omega-3 absorption.