People want their heart health supplements. The category’s sales always tops the charts, as the desire to preserve and protect cardiovascular wellbeing remains consistent among adults of all ages. But the ways these products are designed, produced and promoted are all changing against this backdrop of steady consumer demand. Even the factors doctors deem most relevant for a maintaining a healthy heart are undergoing revision, a shift that will impact the supplements space.

Minerals play a vital role in many of our major bodily functions, and deficiencies can lead to health issues. Despite this, mineral deficiencies are still very common, with 61% of Americans 19 and older having dietary intakes of magnesium lower than the estimated average requirement and 49% having intakes below the estimated average requirement for calcium.

Harrah’s in Lake Tahoe, CA, once ran a television/radio advertising campaign that involved three different jingles. The first featured Beach Boys-esque music and a deep male voiceover. The second was reminiscent of a 1980s female soloist and included an energetic male voiceover and the tag line “Oh Yeah!”. The third had early 2000s-inspired electronica with an autotuned voiceover and ending line, “Chill out and get your game on.” These Genergraphics Gingles were specifically designed to reach three different sets of key clientele simultaneously: Boomers, Gen X and Echo Boomers (also known as Gen Y).

With current strong market expansion for hemp products and state-legalized marijuana, the Cannabis plant is the foundation for some of the fastest growing industry segments in the United States today. This is in spite of the fact that no commercial production of hemp is occurring in the United States and the Cannabis plant remains prohibited by federal statute.

News and notes from industry suppliers.

A pilot study suggests a branded extract that combines soy-derived phosphatidylserine (PS) and phosphatidic acid (PA) may help those with dementia.

Hadley, MA—A new study published in the British Journal of Medicine and Medical Research suggests annatto-derived vitamin E tocotrienols may support various aspects of heart health, including healthy cholesterol and triglyceride levels and levels of inflammatory cytokines.

I recently heard that only 8% of people who make New Year’s resolutions keep them. If you’re looking for a goal you can actually accomplish, consider one that’s within your reach and beneficial to those far and wide: lobbying on behalf of your company and this industry.

Are your food demos and store promotions getting stale? Consider highlighting some of the hottest drinks on the market: coffee, tea and drinking chocolate. Here is some fun and important information to share with shoppers when showing them off.