W.S. Badger Company launched sunscreens for kids with an SPF of 30. The easy-to-apply, non-greasy lotion and cream smell like Tangerine & Vanilla. Both formulas are non-nano, hypoallergenic, 100% certified natural, and contain certified organic ingredients (86% for the lotion and 95% for the cream). The cream is water resistant for 40 minutes.

DeVita Natural Skin Care’s all-natural mineral makeup line, ab-so-lute minerals, was designed to enhance natural beauty without harsh or toxic chemicals. Two new products join the PETA-certified vegan and paraben-free line: Prime Corrective (a lightweight non-greasy makeup primer that refracts light instead of absorbing it) and definedLINES (a fast-drying liquid eyeliner that comes in black, brown and blue).

Joining the five-product Very Clear line is derma e’s Very Clear Astringent. With an Anti-Blemish Complex that combines salicylic acid, tea tree, willow bark, rosewood, lavender and chamomile, this astringent helps clear and prevent blemishes, reduce the look of pores, remove impurities and restore skin’s pH balance, leaving it healthy, balanced and smooth.

SoapBox Soaps LLC’s organic bar soaps come in three scents and balance hardness, lather quality and moisturizing properties. Scents include lavender, oatmeal clove and lemongrass. For every bar of SoapBox soap purchased, the company donates a bar to a person in need.

Most pet owners say they are willing to do anything to give their pets long, healthy, happy lives, just like they would for their human family members. So, why feed, reward or supplement them with anything but the best? Pets are part of the family and have their own set of dietary and hygienic needs that can be amply addressed through natural products. Animal-loving, natural lifestyle customers will surely embrace these products to support many more years with their furry friends.

As the cold weather fades away, we can look forward to longer, warmer days, blooming landscapes and lots of sneezing. Spring is right around the corner, which means seasonal allergies are not too far behind. When customers start coming in with allergy symptoms, such as watery eyes and runny noses, guide them to the supplement aisle for some relief.

It’s that time of the year again! Natural Products Expo West, hosted by New Hope Natural Media, is once again coming to the Anaheim Convention Center in Anaheim, CA from Thursday, March 7th to Sunday, March 10th. On Friday and Saturday, the show floor is open from 10:00 a.m. to 6:00 p.m., and on Sunday from 10:00 a.m. to 4:00 p.m. Co-located with several other events (Engredea; Nutracon; Fresh Ideas Organic Marketplace; and Beer, Wine, and Spirits Marketplace), Expo West provides invaluable knowledge for those looking to improve their stores and products.

Fairhaven Health offers a new Fenugreek formula that encourages breast milk production in nursing moms. Whereas other formulas require as many as nine capsules per day, Fairhaven Health’s Fenugreek delivers a dose equivalent to 2,000 mg of standard Fenugreek Seed Powder in two capsules a day. It blends this powder with a Fenugreek Seed Powder extract (8:1).

Carlson Laboratories offers an improved Nutra-Support Bone formula, which includes vitamin K2 and zinc and increases the vitamin D3, calcium, magnesium and manganese content. “It’s important that we continually keep up with the latest science,” said Carilyn Anderson, president of Carlson Laboratories. “Nutra-Support Bone, like all of our products, is a highly researched formula.”