Santa Cruz, CA—Supplement maker Rainbow Light marked its 30th anniversary this year, and kicked off the celebrations in March with a festive Expo West booth and later a private party for its employees in Santa Cruz. Founder and president Linda Kahler recalls this festive event and says, “It’s pretty important to step back and take a moment to look at our achievements.”

Two recently published studies that pointed to adverse results with the consumption of dietary supplements have raised questions and concern among industry leaders. While one study indicates an association between dietary supplement intake and increased mortality risk, the other suggests that supplementation with vitamin E significantly increased the risk of prostate cancer among healthy men. Many experts believe otherwise. Here are some insights that bring the shortcomings of these studies into the limelight.

Santa Cruz, CA—Supplement maker Rainbow Light marked its 30th anniversary this year, and kicked off the celebrations in March with a festive Expo West booth and later a private party for its employees in Santa Cruz. Founder and president Linda Kahler recalls this festive event and says, “It’s pretty important to step back and take a moment to look at our achievements.”

Promotions, new hires, retirements and more.

In this month's issue, you’ll find WholeFoods’ 34th Annual Retailer Survey. There’s lots of good news to report. Smaller stores, those under 2,600 square feet, which have struggled the last few years, showed signs of strength, reporting higher sales, profits and larger basket sizes. Overall, two main trends emerged from the survey.

A new industry standard currently under development by the Natural Products Association (NPA) is set to help fill what many see as a troublesome gap in the market. Sometime next year, the trade association plans to roll out a definition and certification program for some “natural” food products.

A new industry standard currently under development by the Natural Products Association (NPA) is set to help fill what many see as a troublesome gap in the market. Sometime next year, the trade association plans to roll out a definition and certification program for some “natural” food products.

New York, NY—The NSF/ANSI 305 standard for personal care products has a new adherent in Avalon Organics, a brand of Hain Celestial Group, whose entire line of skin, hair and bath care offerings now contains at least 70% organic ingredients.

Welcome to the 2011 edition of the WholeFoods Who’s Who of Manufacturers and Suppliers, the only reference tool of its kind in the natural products industry. On our eDirectory, you will find listings of hundreds of companies and thousands of individuals who work for these companies. Using this directory, you’ll be able to track down company names when you know the person you are looking for or vice versa.