After the bloodbath in the fields of France during the First World War in which almost 1.4 million French lives were lost, the Third French Republic was determined that this would never happen again. Vast sums were approved in the 1930s to construct a series of strong forts and powerful buried defensive positions strung in a line on the border between France and its old enemy Germany. This became known as the Maginot Line, named after André Maginot, the French Minister of War at the time; and it is best remembered as a huge failure.

Suppliers and manufacturers understand that a supplement is useless if it fails to effectively deliver nutrients to the body. Companies want the best way to increase the bioavailability of some nutrients, like omega-3s and probiotics, and are turning to microencapsulation.

Gencor has launched ActivAMP, which is extracted from Gynostemma pentaphyllum. This adaptogenic herb is said to activate AMP-activated protein kinase (AMPk), which has benefits for weight management. It is available as a free-flowing powder and is suitable for use in powders, tablets and capsules.

New from NutraGenesis, LLC is AllerGuard Express, a fast-acting seasonal sinus and respiratory wellness product. AllerGuard Express addresses respiratory challenges such as pollen, dust mites, mold and animal hair and dander. It can be taken in response to acute respiratory episodes and is available to marketers as a chewable tablet

To help overcome soreness and fatigue, Kemin now offers AssuriTEA Sport, a water-extracted proprietary formula of polyphenols that works as a recovery ingredient for athletes and other active individuals. The ingredient is backed by human clinical trial results, according to the company.

News and notes from industry suppliers.

The U.S. Food and Drug Administration is standing by its 2007 proposed rule that denies certain nutrient content claims for foods and supplements that contain DHA, EPA and ALA. This final rule inks the agency’s thinking on the matter without any substantive changes from the 2007 publication.

New York, NY—Ingredient Marketplace (formerly SupplySide MarketPlace) is coming to New York City’s Jacob Javits Center early this month, June 2–3.

Edison, NJ—White matter lesions (WMLs) of the brain that partially obstruct blood flow are associated with problems like stroke and cognitive decline and could be linked to future stroke risk. A new study, published in Stroke, suggests that a full-spectrum palm-derived mixed tocotrienol complex (Tocomin SupraBio, from Carotech, based here) may help.