Avoiding artificial food additives and excessive amounts of caffeine and sugar are at the top of many Americans’ criteria for a healthy diet. Perhaps nowhere are these preferences so abundantly clear as in the beverages market segment. Here are five key trends to keep an eye on in your store so as to best meet your shoppers’ new beverage preferences.

Simi Valley, CA—This year, skincare products maker derma e is celebrating its 30th anniversary. Over the last three decades, the company has became a top brand in the field, something that co-founder and chief formulator for the company Linda Miles, D.O.M., attributes to “honoring our customers with products that promote healthier looking skin and business ethics that promote a healthier world.”

News from industry food companies.

A major fixture in the gluten-free community, the Gluten Intolerance Group (GIG), turns 40 this year. Its efforts to serve, inform and connect those who follow a gluten-free diet are rapidly expanding, including the continued rise of its product certification program known as the Gluten-Free Certification Organization (GFCO).

Washington, D.C.—The needed money has begun to arrive in the search for non-toxic, organic ways to defeat citrus greening, the disease that has threatened to overwhelm the citrus industry. The Organic Center, based here, announced the success of its first-ever crowdfunding campaign, designed to drum up funds for its previously announced three-year study on citrus greening.

Some 23,000 natural products industry members convened at the 29th annual Natural Products Expo East, held September 17–20 at the Baltimore Convention Center. More than 1,275 exhibitors attended the show, and many product trends were evident at this year’s event. Gluten-free foods, for instance, continue to be a hot commodity.

WholeFoods Magazine gave trophies to its 2014 Natural Choice Award Winners at Expo East.

The Organic Trade Association (OTA), as part of its All Things Organic Conference Track, hosted a session at Expo East on the state of the organic industry. A panel of speakers provided updates on the National Organic Standards Board (NOSB), the Food Safety Modernization Act (FSMA) and other issues. The panel included moderator Samuel Fromartz, editor in chief of the Food and Environment Reporting Network; Doug Crabtree, farmer and co-owner of Vilicus Farms; Anne Alonzo, administrator of the USDA Agricultural Marketing Service; Ken Cook, president of the Environmental Working Group and Laura Batcha, executive director and CEO of OTA.

Reports and key takeaways from Expo East 2014.