Natural Products Overview

Dear WholeFoods Reader:
Welcome to the 2015 natural products retailer survey. This annual survey (with results published in our Dec. 2015 issue) will give readers valuable info about our industry and independent retailers.
* New: Respondents submitting accurate and complete responses will be entered to win one of five
cash prizes of $500 (1 winner), $200 (1 winner), $100 (3 winners).

* All answers will be kept strictly confidential.
* Answers should reflect the store’s last 12 months, as of the end of the 2nd Quarter (July 1, 2014–June 30, 2015).
* Be as complete as possible. If you can’t answer a question, skip it and move to the next one.
* For a chance to win $500, return the completed survey before July 31, 2015 by
* You can also submit this form by Fax. Download a PDF of the survey form by clicking HERE.

Thanks for your help!

Note: To move to the next field, hit the Tab key not the Enter key.

years
years
square feet of retail space
square feet of retail space
customers/day.
days/week.
$ per transaction
%
$
Total
% of total sales.
% of total sales.
% of total sales.
% of total sales.
% of total sales.
% of total sales.
% of total sales.
% of total sales.
% of total sales.
$ OR
$
% of total sales.
% of total sales.

(Note: total of cogs + gpm = 100% of your sales.)

EXAMPLE:
Total sales (income): $1.00
Cost of goods sold (cogs): $0.65
Gross profit margin (gpm): $0.35

Your cogs is 65% and your gpm is 35%.

Our per-store net profit is % of total sales

EXAMPLE for Questions 19-20:

Total sales (income): $1.00
Cost of goods sold (cogs): $0.65
Gross profit margin (gpm): $0.35
Direct store expenses: $0.29
Net profit (before taxes): $0.06

 

Your cogs is 65% and you gpm is 35%. Your direct store expenses are 29% and pre-tax profit is 6%.

a) We spend about $ per week in salaries and wages on direct store labor.
$ per month
$ per year
people
people
$
a) $ per week
$ per month
$ per year
a) $ per week
$ per month
$ per year
- %
+ %
- %
+ %
new store(s).
square feet.
square feet.
store(s).
square feet.
$
square feet
people
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retailersurvey_revised.pdf495.17 KB